Own the resort’s social voice and video content across platforms, from shooting to publishing, with a focus on on-property storytelling and community engagement.

• Ownership: Manage day-to-day posting, scheduling, engagement, and trend-driven content across Instagram, Facebook, TikTok, and emerging platforms.
• Creation: Plan, shoot, edit short-form video, write captions that reflect brand voice, and produce on-site visuals aligned with Smoky Mountain Resorts standards.
• Optimization: Monitor comments, analytics, and trends to refine content strategy and drive reach, video views, and audience interaction.