Responsibilities

• Own the day-to-day management of Bloom Cannabis and Wondergrove’s Facebook and Instagram accounts.
• Lead the strategy, launch, and ongoing growth of TikTok channels for Bloom Cannabis
• Develop and maintain distinct monthly content calendars for each brand, aligned with their individual audiences, voice, priorities, product launches, retail initiatives, events, and campaigns.
• Concept, capture, edit, and publish engaging photo and short-form video content.
• Regularly visit Bloom dispensaries, Wondergrove activations, retail partner locations, events, and other relevant settings to capture authentic and timely content.
• Create platform-specific content, including Reels, TikToks, Stories, static posts, interviews, event recaps, educational content, employee and budtender spotlights, and behind the scenes features.
• Ensure Bloom and Wondergrove each maintain a consistent and recognizable identity while identifying appropriate opportunities for cross promotion.
• Stay current on emerging social media trends, audio, formats, platform updates, and cultural conversations that can be adapted appropriately for each brand.
• Write engaging, on brand social copy while ensuring all content complies with applicable cannabis advertising regulations and platform guidelines.
• Manage social media scheduling, publishing, tagging, content organization, and quality control.

Requirements

• 3–5 years of professional experience in social media management, content creation, brand marketing, field marketing, experiential marketing, or a related role.
• Demonstrated experience managing brand accounts on Instagram and Facebook; experience creating content for TikTok is required.
• Strong photography and videography skills, including experience capturing and editing short-form video content.
• Proficiency with content creation and editing tools such as Canva, Adobe Creative Suite, CapCut, or similar platforms.
• Experience building content calendars and managing the full social media publishing process.
• Working knowledge of social media analytics and the ability to translate performance data into actionable recommendations.
• Experience managing multiple brands or social media accounts is strongly preferred.
• Cannabis, beverage, lifestyle, retail, or consumer packaged goods experience is strongly preferred.
• Familiarity with the Ohio cannabis market and cannabis advertising regulations is a plus.
• Strong written communication, interpersonal, presentation, and organizational skills.

Preferred

• A marketer who understands how to manage two related but distinct brands with different audiences, voices, and objectives.
• A genuine cannabis enthusiast who understands the industry and can speak credibly and responsibly about cannabis retail, products, and culture.
• A collaborative team member who can balance creative thinking with brand standards, business objectives, and regulatory requirements.
• Someone flexible, energetic, and comfortable working in both office and field environments.
• A self-starter who can manage multiple content calendars, travel schedules, events, deadlines, and competing priorities with limited supervision.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance