Responsibilities

• Create and manage all organic social media (including Facebook, Instagram, LinkedIn, TikTok, Threads and future platforms as appropriate.)
• Establish a strategic social media content calendar and manage all day-to-day social media operations.
• Work closely with the Chief Marketing Officer, Director of Marketing, Director of Web Experience, and Creative Director to ensure social media content aligns with corresponding marketing campaigns and initiatives.
• Work closely with Performance Marketing Specialist to provide content when needed for ongoing and upcoming paid marketing campaigns.
• Collaborate with Development, Education and Community, and Artistic Operations teams to support and execute social media initiatives and requests.
• Maintain consistency in voice, tone, and visual identity across all digital platforms.
• Safeguard brand alignment and uphold high editorial standards for all content.
• With guidance from the CMO, manage a social media influencer program that identifies, recruits, cultivates, and coordinates relationships with relevant creators to expand brand reach, introduce Houston Symphony to new audiences, drive authentic engagement, and support audience growth and ticket sales.
• Assist the Creative Director in facilitating creative projects that support social media content such as video production and photography.
• Oversee coordination with Artistic Operations department, Education department, guest artists, and musicians on scheduling interviews, filming, and photography for social media content.

Requirements

• Bachelor’s degree in Communications, Marketing, Journalism, Digital Media, Public Relations or a related field required.
• Minimum of 2 years of experience in social media management or digital communications.
• Expertise in developing and executing social media strategies aligned with best practices for businesses.
• Creativity and a strong sense of judgment related to quality photography, videography, and copywriting.
• Strong organizational, communication, and problem-solving skills, with a sharp attention to detail and the ability to work independently under tight deadlines in a fast-paced environment.

Preferred

• Experience in the performing arts and passion for music is a plus.