Responsibilities

• Content Creation: Develop and publish compelling content (photos, videos, graphics, captions) tailored for platforms like Instagram, TikTok and Facebook.
• Event Coverage: Attend university events (some during evenings and weekends) to capture content showcasing campus life and student experiences.
• Short-Form Video Production: Film and edit short-form videos using native platform tools or third-party applications such as CapCut, Edits or Adobe Premiere.
• On-Camera Engagement: Appear in or narrate video content, demonstrating comfort and enthusiasm in front of the camera.
• Content Planning: Collaborate with the social media team and departments across campus to brainstorm ideas and assist in developing content calendars.
• Graphic Design: Create visually appealing graphics using tools like Canva or Adobe Creative Suite to support social media posts.
• Trend Monitoring & Audience Research: Stay informed about current social media trends, memes and cultural moments to keep content relevant and engaging.
• Teamwork: Ability to work collaboratively in a team environment and independently when necessary.
• Additional Duties: Perform other related tasks as assigned to support the Strategic Communications & Marketing department.

Requirements

• Must be a currently enrolled Washburn University student and in good academic standing.

Preferred

• Prior experience in creating social media content, particularly short-form videos.
• Enthusiastic about representing and promoting Washburn University through creative content.
• Actively engaged in campus life and student organizations, with strong awareness of current events, trends and culture at Washburn; Well-connected and in tune with what’s happening on campus.
• Proficiency in using smartphones or cameras for high-quality photo and video capture; familiarity with editing tools like native platform tools, CapCut, Canva or Adobe Creative Suite.
• Strong understanding of internet culture and content strategy. Up to date with the latest social media trends and platform features.
• Strong written and verbal communication abilities.