Responsibilities

• Develop and implement compelling social media content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase engagement and brand awareness
• Manage daily social media activities using tools like Hootsuite or Buffer, scheduling posts, monitoring performance, and optimizing campaigns for maximum reach
• Conduct social listening to track brand mentions, industry trends, and competitor activities to inform content strategies
• Collaborate with the marketing team to create visually appealing graphics and videos using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite
• Assist in executing paid advertising campaigns to boost visibility and achieve marketing goals
• Analyze web analytics data through Google Analytics and web analytics tools to measure campaign effectiveness and identify growth opportunities
• Engage with followers by responding to comments, messages, and inquiries promptly while maintaining positive relationship management
• Support branding initiatives by ensuring consistent messaging across all digital channels and creating content aligned with brand guidelines
• Contribute to SEO efforts by conducting keyword research and integrating relevant keywords into social media posts and website content

Requirements

• Proven experience or strong interest in social media management, digital marketing, or related fields
• Proficiency in graphic design tools such as Adobe Photoshop and Adobe Illustrator; familiarity with Adobe Creative Suite is preferred
• Knowledge of social media management platforms like Hootsuite or Buffer for scheduling and analytics
• Understanding of SEO principles, keyword research, and web analytics tools including Google Analytics
• Experience with Facebook Advertising or other paid social media campaigns is a plus
• Excellent proofreading skills with keen attention to detail for creating high-quality content
• Ability to handle multiple projects simultaneously while meeting deadlines in a fast-paced environment
• Strong communication skills with a proactive attitude toward relationship management and community engagement

Preferred

• Familiarity with Adobe Creative Suite is preferred
• Experience with Facebook Advertising or other paid social media campaigns is a plus

Benefits

• Flexible schedule