Social Media Analyst

Niagara Falls, NY (Hybrid)

$70K/yr – $85K/yrMid LevelFull time

Posted 10 days ago

Job Summary

Own data-driven social performance analysis for campaigns, organic content, and influencer activity, turning insights into actionable optimizations and client-ready narratives.

  • Own data pipelines and dashboards
  • Develop measurement frameworks and test-and-learn plans
  • Collaborate with strategists on client and new business insights

Job Description

Responsibilities

  • Collating and processing high volumes of social-first performance data (Engagement, Views, CTR, CPM, etc.)
  • Monitoring and reporting on performance for social-first campaigns, always-on organic content activity, influencer partnerships and community engagement
  • Distilling clear actions and insight from the data, making strategic recommendations, optimization plans, and presenting findings in a clear, client-facing presentations and reports
  • Crafting clear performance analysis and narratives in reporting
  • Closely working alongside a team of strategists to develop qualitative and quantitative research for both current clients and new business prospects
  • Creating automated social dashboards to help aid and manage reporting across the agency. These will be client specific and update in real time to pull results efficiently
  • Developing measurement frameworks and test and learn plans that define ‘which metrics matter’ based on client goals, allowing optimizations and strategic pivots to be grounded in data
  • Creating data driven insights for the agency as well as working these into white papers and articles for the agency to publish with external media sources

Requirements

  • Experience in an analyst or insights role within an agency
  • Highly skilled in Excel (Pivot tables, custom formulas)
  • Experienced in building custom audience segments in Consumer Insights platforms (Global Web Index, MRI Simmons, etc.) and the analysis of the data against hypotheses.
  • Proficient with a wide suite of social reporting platforms (Brandwatch, Sprout, Sprinklr, Amplify, Meltwater, Talkwater etc.)
  • Proficient with native social media reporting tools (Meta Ads manager, Facebook Ads manager, TikTok insights etc.)
  • Passionate about social media, brands, and the world of communication
  • Up to date with latest news and trends that are going on in the industry
  • Able to work to tight deadlines
  • Curious about brands, culture, data and how the three interact

Benefits

  • 💰 Competitive salary reflective of your experience and aligned with our internal salary bands.
  • 🤸‍♂️Flexible Hybrid working. We work 3 days in the office and 2 from home
  • 🌴 Enjoy 20 days of paid time off (PTO), in addition to all U.S. Federal Holidays.
  • 🎉 Birthday Day off – an extra day to celebrate your big day
  • 💆 Wellbeing day off — one additional day off plus a $50 voucher to support your wellbeing.
  • ➕ Private Healthcare cover, Tech scheme + more
  • ♣ Coolr weekly socials - we get together every week to connect as a team
  • A competitive, benchmarked salary ranging from $70,000 to $85,000 , based on your experience and level.

Salaries

Posted range

$70K/yr – $85K/yr

Taken straight from the job posting.

See all Coolr Social salaries

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Social Media Analyst

Coolr Social · Niagara Falls, NY · Hybrid