Responsibilities

• Manage day-to-day community engagement across Pelican’s social media channels, including comments, messages, mentions, and other audience interactions.
• Respond to general brand and product questions while directing customer service needs to the appropriate internal teams.
• Engage with user-generated content, brand mentions, creators, and relevant online conversations to strengthen community engagement and brand awareness.
• Conduct social listening across the Pelican brand, competitors, product categories, and relevant digital trends.
• Track and report social media performance, including engagement, reach, sentiment, audience behavior, and emerging trends.
• Analyze social performance and translate data into actionable insights that can help improve content and marketing strategies.
• Identify potential creators and influencers whose audiences and content align with Pelican’s brand and marketing objectives.
• Conduct creator outreach and support the evaluation, onboarding, and ongoing coordination of influencer relationships.
• Coordinate product gifting, creator campaigns, product requests, and fulfillment logistics.
• Maintain accurate creator and influencer records, including contact information, partnership status, and performance metrics.

Requirements

• 2–3 years of experience in social media, community management, influencer/creator marketing, affiliate marketing, or a related field.
• Strong working knowledge of major social platforms, including Instagram, TikTok, YouTube, Facebook, and X.
• Experience with social media reporting, analytics, and social listening tools such as Meltwater or similar platforms.
• Experience interpreting social performance data and identifying trends, opportunities, and actionable insights.
• Strong written communication skills with the ability to engage audiences while maintaining an established brand voice.
• Experience coordinating multiple campaigns, creators, partners, deadlines, and deliverables.
• Strong organizational skills and attention to detail.
• Working knowledge of Figma and Adobe Creative Suite, including the ability to make basic edits, resize assets, and support content development.
• A proactive and collaborative approach with the ability to identify issues, recommend solutions, and work effectively across teams.

Preferred

• Experience supporting social media or digital marketing for a consumer brand , either in-house or within an agency.
• Experience using affiliate marketing platforms.
• Experience with creator or influencer relationship management tools.
• Familiarity with AI-powered tools for research, drafting, summarization, ideation, or other day-to-day marketing activities.
• Knowledge of social commerce, creator marketing, influencer trends, and evolving digital audience behaviors.
• A strong interest in discovering emerging creators, platforms, content formats, and online communities.

Benefits

• Competitive paid time off plans / Holiday pay / extra vacation purchase opportunities
• Relocation assistance available for qualified candidates
• 401(k) with immediate company match
• Comprehensive Medical, Dental, and Vision coverage
• Health Savings Account Contribution
• Wellness Discount Program
• Global Mental Wellness Program
• Quarterly Employee Celebration Days
• Peer-to-Peer Recognition Program
• Service Recognition Program