Responsibilities

• Own multi-brand paid social across Meta, LinkedIn, YouTube, and Google with budget allocation, bidding, and optimization to maximize reach and ROI.
• Develop and execute cross-platform media plans with campaigns that span flights, audiences, and product offerings.
• Partner with senior strategists to optimize performance, improve conversion rates, and drive client outcomes.
• Set and optimize bids, budgets, placements, and targeting across devices, geographies, demographics, and audience segments.
• Identify emerging tactics and niche strategies within key verticals and weave in performance-driven approaches into active campaigns.
• Implement and troubleshoot tracking infrastructure including pixels, UTM tagging, and conversion events for accurate measurement.
• Assist with structured testing across creative, audience, and placement variables to inform future media strategies.
• Identify platform updates to integrate new approaches into campaigns.
• Serve as the primary point of contact for assigned clients with proactive communication and strategic recommendations.
• Respond to client inquiries and feedback to maintain high satisfaction and clear communication.

Requirements

• Ability to plan, schedule, and execute multi-channel campaigns, including organic and paid content, across multiple brands.
• Proficient in using Meta Ads Manager and other paid advertising tools to drive engagement, increase traffic, and grow social media followers.
• Minimum of 3 years of professional experience in social media and digital advertising
• Strong understanding of content calendars, scheduling tools, and workflow management for multi-account social media operations.
• Excellent written and verbal communication skills, with the ability to create engaging and on-brand content.
• Strong organizational and time management skills with the ability to manage multiple client accounts simultaneously in a fast-paced environment
• Able to work independently and collaboratively, while effectively managing client relationships.
• Understanding of how social media content supports and reinforces client brand attributes, maintaining brand identity across multiple accounts.
• Familiarity with social media analytics and reporting tools, such as Sprout Social, to track and analyze performance.
• Strong understanding of platform functionality: Facebook, Instagram, TikTok, Pinterest, LinkedIn, X, and YouTube.

Nice to Have

• Knowledge or interest in the wine and spirits industry is a plus.
• Interest or experience in influencer marketing and content creation is a plus.

Benefits

• Clients: Our client list is incomparable, across a range of countries, regions, and categories.
• Opportunities for Advancement: We are growing within all of our categories every year, affording every employee potential for promotion and career advancement.
• Fun!: Happy hours, events, product tastings both in the office and outside.
• Diversity: We strongly believe the diversity of our staff – made up at all levels of people from all backgrounds, from 12 countries, speaking 8 languages – is our strength, not only because of the vibrant intellectual and cultural working environment but because it reflects the diversity of the marketplace in which we make our appeal and the diversity of our clients.
• Flexible Time, Flexible Space Policy: We have a flexible PTO system and we take off the week between Christmas and New Year's.
• Expertise: We are the largest fine wine and spirits-focused integrated communications agency in the U.S.
• Learning Programs: The collective wine and spirits knowledge of our staff is unparalleled and shared through our in-house programs.
• Prestige: Our reputation in the industry is strong and an email address from our domain carries regard.
• Pay & Benefits: We offer competitive salaries within our category and full benefits.