Social Marketing Manager

Birmingham, AL (On-site)

Salary Not AvailableMid LevelFull time

Posted 4 months ago

Job Summary

Drive growth across paid social, organic, OTA, and AI-native execution for a fast-moving marketing function.

  • Own multi-channel campaigns (Paid Social, Organic, OTA) to hit CAC/ROAS and booking targets.
  • Proven AI fluency and ability to move fast with tools like Claude or Midjourney.
  • High ownership mindset with bias for shipping now over polishing later.

Job Description

Responsibilities

  • Paid Social — Meta, TikTok, Reddit, and emerging platforms. Campaigns measured against CAC, ROAS, and booked-night targets.
  • Organic Social — voice, content, cadence, and platform strategy. Build an audience that actually converts, not just follows.
  • OTA marketing — sponsored placements, promotions, and merchandising across Airbnb, Booking.com, Vrbo, and others. Drive visibility and conversion where guests are already shopping.
  • AI-native execution — use Claude, Midjourney, and whatever comes next to generate creative, automate workflows, and move 5–10x faster than a traditional marketer.
  • Experimentation — run a continuous backlog of tests across audiences, creative, placements, and landing pages. Kill what doesn't work. Scale what does.
  • Systems — build repeatable processes so wins compound instead of disappearing into a one-off campaign.

Requirements

  • 0–3 years of hands-on marketing, growth, or content work — internships, side projects, and things you built yourself all count.
  • Proof you've built something from scratch: a brand, a channel, an audience, a side hustle, a campaign, a tool.
  • Genuine AI fluency. You're already using it daily and have opinions about where it breaks.
  • Analytical instinct. Comfortable with performance metrics, CAC, ROAS, and honest about what the numbers say.
  • High ownership. You'd rather ship something imperfect this week than polish something perfect next month.
  • Sharp taste for culture, trends, and what actually captures attention — vs. what just looks good in a deck.

Benefits

  • Solid compensation package + stock options
  • Comprehensive benefits - Medical, Dental, Vision, Life and AD&D, Disability, Mental Health, Pet, Commuter, and FSA or HSA
  • We’ve got you covered with a 401(k) plan and access to ImmediatePay
  • Feel relaxed with super generous PTO policy
  • Opportunities for upward mobility - we want you to grow with us!
  • Explore and travel comfortably free nights in a Landing home per year
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Landing

Landing is a nationwide hospitality platform where fully-furnished apartments meet hotel quality and consistency. Guests access a curated selection of thousands of high-quality apartments available for any length of stay in hundreds of cities nationwide.By blending the best of hospitality and everyday comfort, every Landing is designed with all the amenities of home backed by 24/7 local support. For a week-long getaway or an extended adventure, Landing delivers a familiar and frictionless guest experience that’s perfect for any travel occasion, for work or pleasure.Loved by over 55,000 guests, Landing is more than a place to stay. It’s where every stay feels like home.–For property owners, Landing offers a fast path to new revenue and higher occupancy in just weeks by tapping into Landing’s nationwide demand for furnished, hospitality-grade housing. Landing provides a turnkey solution that covers the entire unit experience, from furnishings to guest turnover and everything in between, with zero operational lift from partners. We handle it all so partners can unlock value faster.Leave the keys with Landing, and we’ll take care of the rest.Learn more at: https://www.hellolanding.com/partner

Founded in 2019
Birmingham, Alabama, USA
340 employees (47 in marketing)
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Social Marketing Manager

Landing · Birmingham, AL · On-site