Responsibilities

• Own the strategy, planning, and execution of Maiden Home’s organic social channels, ensuring every touchpoint reinforces our position as a leading voice in luxury design.
• Develop the social and editorial strategy behind Maiden Home’s key brand moments — translating product launches, craftsmanship stories, cultural partnerships, events, press, and community moments into compelling platform-first narratives.
• Build the Founder’s personal social platform and strategy, transforming her creative vision, references, process, and expertise into a compelling platform that strengthens Maiden Home’s authority within the design community.
• Spend dedicated time with the Founder to identify social opportunities, surface relevant moments and translate her perspective into content that builds visibility and influence.
• Serve as the social strategy lead within the Brand team, identifying how Maiden Home’s brand narratives come to life across platforms, the audiences we engage, the communities we build, and how each platform grows brand authority.
• Partner cross-functionally with Creative, PR, Product Design, Retail, Trade, and Sales teams to identify storytelling opportunities and bring them to life across digital channels.
• Build repeatable editorial franchises and content formats across brand and founder social channels, creating consistency while allowing for real-time storytelling around key cultural and brand moments.
• Develop relationships across the digital design ecosystem, including designers, architects, editors, creators, podcasts, and tastemakers who influence Maiden Home’s target audience.
• Identify opportunities for Maiden Home and its Founder to participate in relevant cultural and design conversations across social-first channels and emerging platforms.
• Capture and create elevated social-first content around behind-the-scenes moments, events, studio visits, travel, product development, and creative process.
• Own social operations including content calendars, publishing, community engagement, performance analysis, insights, and optimization.