Responsibilities

• Develop strategies that deliver maximum cultural impact
• Ensure strategies deliver maximum commercial impact
• Integrate influencers and creators as core elements of the approach
• Use Gen AI to accelerate and augment the strategy development process
• Brief creatives, creators, and social teams with clarity and inspiration
• Bring to life audiences and cultural trends in an insightful, relevant, and inspiring way
• Guide creative development to ensure work resonates with target audiences while maintaining brand integrity
• Work with our Cultural Insight Analyst to surface fresh insights for our strategies
• Ensure all thinking is data-backed and strategically sound
• Unpack the latest audience and social trends for our teams and clients

Requirements

• You’re fluent in campaign development and content ecosystems — from Super Bowl-scale to scrappy UGC-style.
• You’re AI-curious (if not AI-fluent) — and you’ve started integrating tools into how you think, brief, and ideate.
• You’re a strong presenter, a natural collaborator, and the kind of person who makes clients feel both inspired and understood.
• Strong experience building social strategies, including influencer/creator integration
• Proven ability to identify audience insights and analyze social trends
• Experience working collaboratively with creative and social teams to deliver culturally impactful and commercially successful work
• Experience using Gen AI to enhance strategy development
• Strong analytical and creative capabilities
• Ability to distill actionable insights from multiple data sources, particularly social listening tools and performance dashboards
• Excellent written and verbal presentation and communication skills