Responsibilities

• Own and drive the full social and digital ecosystem, from strategy through execution
• Lead creative direction across platforms, translating brand guidelines into content that actually connects with fans
• Build and manage content calendars tied to key moments, launches, and cultural opportunities
• Launch and scale channels from zero, with a focus on audience growth, engagement, and ticket sales
• Analyze performance across platforms and adjust quickly based on what’s working
• Lead major campaign rollouts from concept through execution, ensuring consistency and quality
• Direct and elevate creative output from designers, editors, and external partners
• Partner on influencer and creator strategies that feel authentic to the brand and audience
• Stay on top of platform shifts, trends, and fan behavior, and bring forward ideas proactively
• Be present for key moments, including launches, events, and cultural spikes that matter

Requirements

• Experience leading social and creative for sports, entertainment, or fandom-driven brands
• A strong point of view on what actually resonates with fans and drives action
• Ability to operate both strategically and hands-on, from big ideas to daily execution
• Comfortable building from scratch and working in an evolving, fast-moving environment
• Strong collaborator who can build trust quickly with clients and partners
• Someone who takes ownership and moves without waiting to be told

Benefits

• Salary: $120,000 per year
• Health care plan (medical, dental, and vision)
• Retirement plan with employer match
• Life and disability insurance
• Generous paid time off package that includes vacation, sick, “life happens” days, birthdays, summer Fridays and public holidays
• Paid family leave
• Cold brew coffee, snacks and fresh fruit
• Wellness resources
• Special access to New York City’s arts and entertainment scene