Responsibilities

• Partner closely with the Director to build the social strategy behind our campaigns and product launches, from first insight through to channel plan.
• Working with the Director, define what each campaign should do on social, what success looks like, and which platforms carry which part of the story.
• Set the content pillars and campaign beats that shape our always-on calendar.
• Keep our channels feeling like one brand across categories, markets, and moments.
• Concept social-first ideas — formats, series, and one-offs — that sound like amika and show our products actually working.
• Write clear, inspiring briefs for our creative team and creative partners, and stay close through production, review, and approvals.
• Bring new formats, platform behaviors, and cultural moments to the team early, with a POV on what we should do about them.
• Partner with Influencer Marketing on who we work with for each campaign, what we ask of them, and how their content lives across our channels.
• Build creator work into campaigns from the start, so it feels like part of the idea rather than an add-on.
• Help bring our stylist community into our storytelling — they're one of the most important voices we have.

Requirements

• 5–7 years in social media or content, including real ownership of strategy for campaigns and launches.
• You've concepted work, and can point to ideas of yours that communities have shared.
• You know TikTok, Instagram, and YouTube Shorts well enough to know how differently each one behaves.
• You've worked with creators, and you know what makes those partnerships good — and what makes them fall apart.
• Comfortable with data. You can read a report, find what matters in it, and make a recommendation.
• You have taste, and opinions about beauty and culture you're happy to argue for.
• You've mentored or supported junior teammates, and you liked it.
• Beauty, haircare, or another category with a passionate community is a strong plus.