Responsibilities

• Develop integrated social media strategies for branded content campaigns across major social platforms.
• Build channel plans, publishing strategies and campaign playbooks tailored to client objectives and audience behavior.
• Analyze campaign performance, identify trends and translate data into actionable recommendations for internal teams and clients.
• Partner with editors, producers, designers and creative teams to optimize messaging, formats and publishing cadence.
• Stay ahead of platform updates, emerging technologies and evolving best practices to ensure our strategies remain innovative and effective.
• Conduct audience research and competitive analysis to inform campaign planning.
• Present insights and strategic recommendations clearly to cross-functional stakeholders.
• Help establish best practices that elevate The Trust's social storytelling and audience engagement.

Requirements

• 5+ years of experience in social strategy, audience development, digital marketing or a related field within a publisher, media company, agency or brand.
• Deep expertise across major social platforms, including LinkedIn, Instagram, TikTok, YouTube, Facebook and emerging channels.
• Strong analytical skills with experience interpreting social analytics, audience insights and campaign performance data.
• The ability to translate data into compelling strategic recommendations and creative opportunities.
• Excellent communication and presentation skills with experience working across multiple stakeholders and priorities.
• Exceptional organizational skills and the ability to manage multiple projects in a fast-paced environment.
• A collaborative mindset with a passion for digital storytelling and audience engagement.
• A strong appreciation for premium journalism and brand standards.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Medical, Dental and Vision Insurance Plans
• Education Benefits
• Paid Maternity and Paternity Leave
• Family Care Benefits
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program