Responsibilities

• Lead social content strategy for beverage brands working with DigiMade, from early-stage launches to growth phases
• Work directly with founders to translate brand positioning, packaging, and product into clear content direction
• Develop content systems that integrate organic social, UGC-style content, and performance-driven formats
• Plan and oversee content calendars aligned with brand goals, launches, and campaigns
• Create strategic content direction including hooks, themes, and repeatable content formats
• Brief and collaborate with designers to produce content that aligns with both brand identity and platform performance
• Guide brands on how to create content that feels native to platforms like Instagram, TikTok, and Reels
• Support the development of UGC-style and creator-driven content approaches
• Contribute to or guide paid social creative direction (Meta) , ensuring content is built with performance in mind
• Identify opportunities to improve content performance based on engagement trends and platform behavior

Requirements

• Experience developing content strategies for consumer brands, agencies, or CPG companies
• Strong ability to translate brand strategy and creative work into engaging, platform-native content
• Understanding of UGC content, short-form video, and creator-style formats
• Familiarity with paid social (Meta ads) and how content impacts performance
• Ability to think in terms of hooks, retention, and conversion , not just aesthetics
• Experience working with or alongside designers to develop visual content
• Strong copywriting skills for captions, messaging, and content storytelling
• Ability to communicate clearly with founders and clients in a strategic capacity
• Strong organizational skills and ability to manage multiple brands/projects
• Comfortable operating with autonomy and taking ownership of strategy

Preferred

• Experience working with beverage brands or CPG startups
• Experience supporting product launches or early-stage brand growth
• Experience developing or directing UGC or creator partnerships
• Exposure to paid social testing frameworks or ad creative iteration
• Familiarity with creative workflows (branding, packaging, agency environments)
• Experience with tools like Buffer, Meta Business Suite, or similar
• Familiarity with project management tools like Monday.com, Notion, or Asana