Responsibilities

• Own Growth Sync's content calendar across X / Twitter, LinkedIn, Instagram, TikTok, YouTube / Shorts where relevant, and event-specific channels.
• Build the strategic content narrative: what Growth Sync should be known for, which pillars we repeat, and how each platform reinforces the market story.
• Make sure scheduled posts actually go out, or are intentionally rescheduled / killed with a reason.
• Own the deliverables tracker: what needs to be shot, clipped, designed, written, approved, posted, repurposed, or followed up on.
• Turn product updates, demos, founder conversations, customer insights, and market moments into posts, clips, recaps, launch moments, and follow-up assets.
• Develop campaign ideas that tell Growth Sync's story in nontraditional ways: brand authenticity at scale, one-to-one conversations, knowing your audience, and turning social attention into customer memory.
• Coordinate freelancers, shooters, editors, designers, creators, and internal teammates to get assets made and published.
• Build release plans for hero videos and campaigns: launch date, clip calendar, posting schedule, platform sequence, event tie-ins, and follow-up content.
• Help plan Growth Sync marketing activations around ComplexCon, Social Commerce Festival, LA Tech Week, Beverly Hills / LA brand rooms, creator-commerce events, and private dinners.
• Propose culturally specific ideas such as product walkthroughs, accelerator / program collaborations, sponsored dinners, brand voice activations, CPG sponsor tie-ins, and event-specific social campaigns.