Own creative strategy and content execution for social-first storytelling, collaborating across Performance Marketing, Retention, and Social Media to deliver platform-native content that moves brand goals and measurable engagement.

• Creative Strategy: Translate brand strategy into platform-native content and develop briefs for creators, designers, and production partners.
• Content Execution: Oversee lo-fi content production from concept to posting while ensuring 360° alignment with channel strategy and audience targeting.
• Performance & Insights: Lead creative performance reporting, run A/B tests, and translate findings into actionable content refinements.