Social Content Lead at Step | Palo Alto, CA

Social Content Lead

Palo Alto, CA (Remote)

Salary Not AvailableMid Level5+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive Step’s social presence as the on-camera face while owning end-to-end organic strategy for TikTok, Instagram, and YouTube.

Must-have: 5+ years creating content on YouTube, TikTok, and Instagram
Standout: On-camera talent who loves personal finance content and shapes platform strategy

Become the face of Step's social content, being on camera talent
Own the end-to-end organic social strategy across TikTok, Instagram, and YouTube
Identify and tap into emerging trends and tools to maximize the reach and success of our content
Produce, edit, post, and optimize platform-native content for each channel
Drive channel optimizations, audience development, engagement, and growth for each platform
Utilize analytics and data to improve our content and influence the strategy for each platform

5+ years of creating content on YouTube, TikTok, Instagram, and other social media platforms
Deep passion for personal finance and financial literacy, and are actively consuming short-form and long-form financial content
Invested in helping the next generation take control of their financial future and creating financial literacy content to help people improve their financial futures
You love creating and editing content, being on camera, and are passionate about all things social media
Proven expertise in platform-native content creation across major social channels (e.g., TikTok, Instagram Reels/Stories, YouTube, X/Twitter)
You are obsessed with all things social media and have a robust understanding of Gen-Z
Detail-oriented and highly organized
Highly creative, brainstorming comes as second nature