Responsibilities

• Social Media Strategy & Management
• Own and manage SHIFT’s social media presence across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms as appropriate
• Develop and maintain a social content calendar aligned with SHIFT’s brand, business priorities, clinical expertise, and key initiatives
• Develop, schedule, and publish social content that educates, engages, and strengthens brand awareness
• Identify relevant social trends, formats, topics, and creative opportunities and determine how they can be thoughtfully applied to the SHIFT brand
• Maintain a consistent and distinctive SHIFT voice and visual presence across social channels
• Coordinate digital community engagement and help foster meaningful interaction with SHIFT’s audience
• Content Creation & Storytelling
• Develop original content concepts across video, photography, graphics, written posts, educational content, and other digital formats
• Write and edit compelling social copy while translating complex health and medical topics into clear, engaging, consumer-friendly content

Requirements

• Bachelor's degree in marketing, communications, journalism, public relations, digital media, business, or a related field
• 2-3+ years of experience in content marketing, communications, brand marketing, digital marketing, social media management, healthcare marketing, or a related field
• Demonstrated experience developing and managing social content across multiple platforms and formats
• Experience creating, capturing, and/or coordinating short-form video and other visual content
• Experience managing multiple communication channels and projects simultaneously
• Experience working with healthcare, wellness, lifestyle, or professional services organizations preferred

Preferred

• Exceptional writing, editing, and storytelling abilities with strong attention to detail
• Strong understanding of social media strategy, platforms, trends, content formats, and audience engagement
• Strong creative and visual instincts with an appreciation for high-quality branding and design
• Ability to generate original content ideas and independently move them from concept through execution
• Comfortable collaborating directly with physicians, subject matter experts, leadership, and other team members to develop content
• Comfortable capturing photo and video content, with working knowledge of short-form video editing and content-production tools
• Excellent project management and organizational skills with the ability to manage a consistent content pipeline and multiple concurrent priorities
• Analytical mindset with the ability to interpret content performance and make data-informed recommendations
• Comfortable using social media management platforms, content creation and design tools, video editing software, and AI-assisted content tools
• Self-motivated, proactive, resourceful, and comfortable working in a fast-paced, growth-oriented environment

Benefits

• Comprehensive medical, dental, and vision insurance
• Paid time off and company holidays
• 401(k) retirement plan
• Professional development and growth opportunities