Understory is a modern creative partner built for how brands grow today. Three months in, we’re starting to hit our stride, anchored by our role as Creative Agency of Record for Smashburger and a growing mix of partners.

We’re looking for a freelance, part-time Social Content Creator who understands platforms natively and can take ideas from concept → shoot → edit with speed and intention. You don’t need a ton of agency or brand experience - just a proven ability to make social content that people actually watch.

What You’ll Do

• Concept, shoot, and edit short-form social content (TikTok, Reels)
• Create work that feels native - lo-fi to lightly polished, never “ad-agency commercial”
• Spot trends early and adapt them for brands in ways that feel authentic
• Concept and iterate quickly, prioritizing momentum over perfection
• Understand basic lighting + framing to make things look good without overproducing
• Collaborate with agency and brand parters on content development

Bonus: Food / restaurant content experience is great, but not required.

You'd Thrive in this role if you value...

• IMPACT over AWARDS — You care about what content does, not how it looks in a deck.
• CULTURE over COMMERCIALS — You create work for people, not outdated media formats.
• COURAGE over CONVENTION — You experiment and push formats.
• PROGRESS over PARALYSIS — You move fast, stay positive, and work towards solutions.
• BRAINS over BLOAT — You thrive in small, sharp, empowered teams.

What You Bring

• A portfolio of social content that has performed (personal accounts count)
• Ability to self-shoot and edit efficiently (CapCut, Premiere, etc.)
• Strong understanding of sound, pacing, platform behavior, and cultural nuance
• A creative POV that comes through in your work
• Comfort taking loose ideas and turning them into content quickly
• Ability to do half-day, in-person shoots at Smashburger approximately once/month

Compensation

$50–75/hr, depending on experience and scope.

Freelance. Part-time. Flexible. Repeat opportunities as we grow. If you're currently looking for a full 9-5, this isn't for you. If you don't like operating with a bit of ambiguity, this likely isn't a great fit.

To Apply

Send us:

• Your resume
• Some representation of social content you've made, including links
• Bonus point for a tweet-length note on why you should get the job over everyone else