Responsibilities

• Partner closely with the Social Media Manager to execute the social content strategy, supporting day-to-day content development and platform growth two brands
• Create, produce, and edit high-performing, platform-native content for TikTok, Instagram Reels, and emerging formats, developing differentiated content approaches by brand and platform to reflect the unique audiences, identities, and objectives of True & Co and Warners
• Execute a higher-volume content cadence for True & Co to support the DTC launch and growth, while maintaining consistent support for Warners
• Own the setup, optimization, and ongoing management of TikTok Shop and Instagram Shop, including product tagging, merchandising, and integration across social content
• Translate trends into on-brand content that drives relevance, traffic, and sales
• Integrate product linking and in-platform shopping features to create a seamless path to purchase
• Partner with E-commerce and Marketing teams, in collaboration with the Social Media Manager, to align content with DTC priorities, product launches, and promotional moments
• Capture and produce content for campaigns, launches, and brand moments, including on-site shoots as needed
• Collaborate with the Social Media Manager and Creative team (and Ecommerce as needed) to execute content calendars and identify real-time and reactive opportunities
• Contribute to content planning by bringing forward trend, audience, performance, and conversion insights

Requirements

• 3–5 years of experience in social content creation, preferably within fashion, beauty, lifestyle, or DTC brands (intimates category experience a plus)
• Strong expertise in short-form video production and editing for TikTok and Instagram
• Experience with or understanding of TikTok Shop and Instagram Shop, including product tagging, merchandising, and shoppable content
• Strong understanding of social commerce and how content, creators, and product merchandising can drive business results
• Deep knowledge of TikTok trends, culture, and performance drivers
• Proficiency in Adobe Creative Suite, CapCut, Canva, Figma and AI Tools.
• Experience with UGC, influencer, or affiliate content a plus
• Highly organized, proactive, and able to manage multiple priorities
• Strong communication and collaboration skills
• Bachelor’s degree preferred