Chip Motors

Social Content & Community Lead

San Francisco, CA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive Chip's social audience growth and content strategy across Instagram, TikTok, YouTube, and X with hands-on video creation.

  • Own end-to-end content from concept to publish and performance review.
  • Must-have: 3+ years building consumer-brand audiences with deep platform knowledge.
  • Lead field shoots, creator partnerships, and rapid-response formats in a fast-paced startup.

Job Description

Responsibilities

  • Build Chip's audience growth strategy across Instagram, TikTok, YouTube, and X;
  • shoot, edit, and publish short-form video regularly;
  • spend substantial time behind the camera capturing content, launches, and events;
  • develop recurring content formats and rapid-response content;
  • build influencer and creator relationships;
  • manage community interactions in Chip's voice;
  • coordinate social execution for launch moments;
  • track performance and optimize for reservations, engagement, and brand growth.

Requirements

  • 3+ years building audiences for consumer brands;
  • deep understanding of platform dynamics and distribution mechanics;
  • strong short-form video shooting and editing skills;
  • comfort spending substantial time behind the camera capturing content in the field;
  • excellent copywriting and brand-voice instincts;
  • experience with influencer or creator programs;
  • strong community-building instincts;
  • comfort with ambiguity, speed, and startup execution.