Responsibilities

• Social Channel Ownership & Growth
• Day-to-day management of Loka’s social channels, ensuring we show up consistently, with cultural relevance and real cut through.
• Execute the social calendar end-to-end — planning, scheduling, publishing.
• Bring campaigns, launches and brand moments to life.
• Iterate your strategy quickly based on data and performance metrics.
• Community Management
• Help build and nurture an engaged global community around Loka.
• Manage day-to-day community interactions — including comments, DMs, paid ad comments, website reviews and Amazon reviews — ensuring responses are intelligent, empathetic and good humored.
• Monitor community sentiment and recurring themes, escalating sensitive issues where needed.
• Wherever Loka lives online, it should feel premium, thoughtful and genuinely cared for.

Requirements

• Around 3–5 years’ experience in social media, community or content roles with a proven track record of growing audiences and engagement (or equivalent experience running your own channels).
• Experience managing social platforms either in-house, agency-side or independently.
• Highly organised and action-oriented — you take ownership and get things over the line.
• Comfortable working independently and prioritising in a fast-moving startup environment.
• Deeply plugged into social media and cultural trends, with curiosity about culture, creativity and culturally rooted brands.
• Strong visual instincts and interest in areas like food, design, makers and emerging creative communities.
• Comfortable across core content skills — copywriting, basic design and content planning — with curiosity for what performs and why.

Preferred

• Experience with tools like Figma, Klaviyo or CapCut
• Connection to South Asian culture or diaspora communities (not essential)

Benefits

• We offer competitive base pay, a company bonus scheme and stock options.
• Work-Life Balance: generous paid time off (PTO), remote/hybrid work flexibility, and progressive paid parental leave.
• Our founders care deeply about growth and development; we will strive to invest in you so you grow through your role at Loka
• Unlimited chai (of course)