Responsibilities - Own end-to-end execution of our LinkedIn employee advocacy program for our field teams, powered by Oktopost, including platform administration, content strategy, content writing and scheduling, reporting and ongoing engagement. - Develop and maintain a robust advocacy content calendar aligned to brand/demand campaigns, field events, and key company moments, driving meaningful amplification across LinkedIn. - Build and manage cross-functional coordination with GTM, Field Marketing, and Campaigns teams to ensure the advocacy program stays relevant, timely, and impactful. - Own the Wrike workstream for the advocacy program, keeping timelines, deliverables, and stakeholder visibility consistently up to date. - Track and report on program performance and bring data-driven insights and recommendations to Marketing and GTM leadership on a regular cadence. - Support and provide strategic direction for our corporate LinkedIn content mix focused on brand/demand. Help shape content strategy and collaborate with our Social Media Manager (embedded in HR) who executes day-to-day. Serve as primary partner to Social Media Manager to ensure a cohesive, on-brand experience across LinkedIn. - Manage LinkedIn Live strategy and execution, in close partnership with Campaigns and Solutions Marketing teams; including supporting programming, run-of-show logistics, and amplification across organic and advocacy channels. - Collaborate proactively with key stakeholders across Content, Campaigns, and Solutions Marketing, among others. - Serve as the primary project manager for brand programs, including brand videos tied to campaign launches, brand campaigns, and other major brand initiatives. - Build and maintain detailed project plans, timelines, and status trackers; manage agency and vendor relationships; drive review and approval cycles and cross-functional collaboration to execute brand campaigns strategically. - Own budget management for brand programs. - Coordinate activation strategies for major brand/demand 'big rock' moments, coordinating across cross-functional teams to ensure big launches land with coordinated energy, not in silos.