Social & Brand Engagement Program Manager at Ecentria | Northbrook, IL | $70K/yr – $100K/yr

Ecentria

Social & Brand Engagement Program Manager

Northbrook, IL (Remote)

$70K/yr – $100K/yrMid Level3+ years expFull time

Posted 4 weeks ago

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Job Summary

Own social strategy and community building for firearm focused ecommerce at scale, balancing platform rules and AI enabled automation to drive engagement and ROI.

Social strategy and community ownership across major and emerging channels targeting firearm enthusiasts.
AI driven content and automation to scale posting, personalization, and audience growth.
Cross functional alignment with Compliance, Marketing, Buyers, and Partnerships to hit lead and e commerce goals while managing policy risks.

Job Description

Responsibilities

Design and implement social media strategies across platforms like Facebook, Instagram, TikTok, YouTube, X (Twitter), Reddit and other popular/emerging channels to enhance brand visibility, positive sentiment, and community engagement.
Build brand authority and community presence across relevant platforms.
Drive AI automation initiatives, including tools for content generation, chatbots, predictive analytics, and automated posting workflows to optimize engagement and followership.
Analyze performance metrics to refine campaigns and achieve ROI targets.
Ensure all activities comply with platform policies, firearm industry regulations/standards, and legal compliance, avoiding prohibited content while maximizing reach.
Use AI to analyze content against shifting social guidelines before publishing, ensuring maximum reach without triggering "restricted" flags.
Collaborate with Marketing, Buyers, Suppliers, Partnership, and Compliance teams to align social efforts with business goals, such as lead generation and e-commerce integration.
Manage content creation, including short-form videos, influencer partnerships, and user-generated campaigns tailored to firearm enthusiasts.
Identify AI opportunities to automate repetitive tasks like scheduling, personalization, and data-driven targeting for efficient scaling.
Stay ahead of trends in AI, social media, social algorithms, and firearm sector dynamics.

Ecentria

3.9 Glassdoor

Thousands of brands. Millions of products. Countless how-to guides and reviews. All powered by our proprietary eBusiness Platform and driven by our unrivaled expertise. We are Ecentria, and we serve those who play, work, and serve with passion.When it comes to high-performance technical gear, the most discerning customers choose Ecentria companies for our unmatched value proposition of great prices, free shipping on most orders, the widest selection (over 1 million products), and excellent customer service (rated A+ by the BBB). We’re proud of all that – and what makes it possible is that the most talented professionals nationwide choose to work at Ecentria. For over twenty years, we've built a cutting-edge platform that powers ecommerce heavyweights such as OpticsPlanet.com, CampSaver.com, Dvor.com, USIQ, OPMOD, TRYBE, and more. We are experiencing a new phase of explosive growth and opportunity, and that means adding more talented and passionate individuals to our existing diverse and professional team. Our casual, fast-paced environment has seen us recognized as one of the "100 Best Companies to Work For" by the Chicago Tribune, as well as one of the “Best and Brightest Companies to Work For” both in Chicago and the nation! In addition to a challenging position, employees at all levels can find extensive opportunities for advancement and career growth, and full-time employees enjoy a popular set of benefits and perks. Ecentria is an Equal Opportunity Employer.

Founded in 2014

Northbrook, Illinois, USA

151 employees (16 in marketing)

www.ecentria.com

52% recommend to a friend

60% CEO approval