Snr. Marketing Manager - AI Developer Campaigns & Growth

Responsibilities

• Lead global developer marketing: Develop and execute integrated campaigns targeting AI developers, engineers and technical practitioners across digital, social, content, events, community and partner channels.
• Build and develop the team: Lead a global marketing team spanning integrated campaigns, regional activation and developer lifecycle growth, establishing clear priorities, accountability and development opportunities.
• Drive developer acquisition and activation: Build journeys across awareness, acquisition, hands-on experience, activation, adoption and advocacy, improving conversion and meaningful developer participation.
• Support AMD’s AI ecosystem: Develop campaigns supporting strategic technologies including ROCm, AMD Instinct, Ryzen AI, Halo and other emerging developer platforms.
• Scale regional activation: Lead developer campaign strategy across priority markets, including the United States, China and EMEA, balancing global consistency with local market requirements.
• Optimize marketing performance: Use audience segmentation, automation, experimentation and analytics to improve acquisition efficiency, lifecycle progression and return on marketing investment.
• Build scalable operations: Establish repeatable campaign frameworks, measurement, planning and reporting processes that improve speed, accountability and execution quality.
• Lead cross-functional execution: Partner with Marketing, Engineering, Product, Developer Relations and regional organizations, while managing agency relationships, budgets and campaign resources.
• SUCCESS IN THIS ROLE:
• Growth in qualified developer acquisition and participation.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, Computer Science or a related discipline, or equivalent relevant professional experience. Advanced degree is a plus.
• Significant experience in integrated, growth, digital or developer marketing, ideally within AI, cloud, semiconductor, enterprise software or another technical environment.
• Proven experience leading and developing high-performing marketing teams and complex global campaigns.
• Experience building acquisition and lifecycle programs that deliver measurable audience growth, engagement and conversion.
• Strong understanding of digital marketing, paid media, marketing automation, analytics and performance optimization.
• Experience managing global or regional campaigns, external agencies, budgets and complex cross-functional programs.
• Strong analytical, communication and stakeholder management skills.
• Ability to translate complex technology into credible, compelling developer-focused campaigns.
• This role is not eligible for visa sponsorship.

Preferred

• Significant experience in integrated, growth, digital or developer marketing, ideally within AI, cloud, semiconductor, enterprise software or another technical environment.
• Proven experience leading and developing high-performing marketing teams and complex global campaigns.
• Experience building acquisition and lifecycle programs that deliver measurable audience growth, engagement and conversion.
• Strong understanding of digital marketing, paid media, marketing automation, analytics and performance optimization.
• Experience managing global or regional campaigns, external agencies, budgets and complex cross-functional programs.
• Strong analytical, communication and stakeholder management skills.
• Familiarity with AI development, open-source ecosystems and technologies such as ROCm, PyTorch, Hugging Face and cloud AI infrastructure is preferred.
• Experience with developer lifecycle, product-led growth or community-driven adoption strategies is advantageous.

Benefits

• Benefits offered are described: AMD benefits at a glance .