Responsibilities

• Manage and optimize demand generation marketing efforts to attract new patients and referral sources through targeted campaigns and strategic partnerships.
• Oversee content marketing initiatives.
• Oversee budgeting processes for all marketing activities while ensuring efficient allocation of resources toward high-impact initiatives.
• Conduct market research to identify industry trends, competitor activities, and new opportunities for growth within the skilled nursing sector.

Requirements

• Proven experience managing marketing teams or leading marketing initiatives within healthcare or senior care environments.
• Demonstrated success in demand generation marketing with measurable results in lead acquisition or patient engagement growth.
• Experience managing budgets for large-scale campaigns while maintaining a focus on ROI analysis through web analytics reporting.
• Ability to lead teams effectively while fostering collaboration across departments to achieve strategic objectives in B2B (business-to-business) settings or healthcare markets.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance