Responsibilities

• Own the end-to-end social growth strategy across all platforms, translating long-form content into high-performing short-form assets that drive traffic, retention, and measurable brand growth.
• Own packaging for every piece of content: titles, thumbnails, hooks, and cold opens for the weekly long-form show; hooks, captions, and cuts for the shorts. Our packaging law: amount + timeframe + tension, receipts verified before publish.
• Deliver three title/thumbnail/hook options with written reasoning within 48 hours of receiving footage. Clay gives one packaging note. You decide from there.
• Cut and ship the weekly long-form episode. Tuesday publishes no matter what, and the buffer never drops below three episodes.
• Mine 8-12 clips per episode and run the green-screen shorts pipeline to a sustained daily shorts cadence across YouTube Shorts and Instagram Reels. Post directly. No committee, no queue.
• Run the recording days: batch sessions and field shoots are yours to direct, so every hour of Clay on camera yields a week of content.
• Build and optimize repeatable production systems, including AI-driven workflows that increase speed, output, and quality.
• Monitor performance data across platforms, translate insights into actionable pivots, and continuously improve strategy based on measurable results. Bring the numbers to the Friday review: retention curves, hook performance, CTR, subscriber sources, what won, what died, and one format experiment for next week.
• Produce a weekly competitive scan: what's winning in adjacent niches (money, outdoors, business), what we adopt, what we skip and why. We are never the team that stopped studying the game.
• Work with the team to find and vet brand-aligned podcast guests: operators with verified receipts who fit the show.

Requirements

• 5+ years of experience in social production, digital strategy, or video-first content growth, with a proven track record of scaling accounts through original video content.
• Demonstrated experience managing at least one direct report and owning performance outcomes.
• Strong editorial judgment. You can consistently identify high-retention moments within long-form content and understand why they will perform on specific platforms.
• Deep platform fluency across YouTube, Instagram, TikTok, X, and emerging formats, with a clear understanding of distribution mechanics and platform culture.
• AI-forward operator who actively integrates AI into creative and production workflows to increase speed, output, and iteration.
• Results: Numbers go up: subscribers, long-form average view duration (8+ minutes), hook retention at 30 seconds on both forms, shorts completion above 60%, and newsletter signups per thousand views, tracked weekly on a scoreboard you own.
• Tuesday ships every week. 13 for 13 in the first 90 days, buffer intact. 180 shorts published in the first 90 days.
• Packaging calibration with Clay climbs from 60% to 85%+ across the first 90 days, and at least one of your packaging calls measurably beats his instinct.
• Clay's content time stays under 6 hours per week: ideation, recording, one packaging note per piece, and the Friday review. Nothing else.
• Production systems get faster and cheaper every month without quality dropping, and a short-form editor is hired and producing under your templates inside 90-180 days.

Benefits

• Flexible, unlimited paid time off.
• Employer-sponsored medical plans.