Job Description Summary

The Shopper Marketing Manager is responsible for driving best-in-class shopper marketing strategies that grow brand equity, household penetration, and loyalty for GoGo squeeZ, including fruit, vegetables, cheese and yogurts products. Reporting to the US Shopper Marketing Director, this role serves as a key connector across Brand Marketing, Sales, and Retailer Partnerships to deliver innovative, data-driven omnichannel content and campaigns. This role will leverage advanced tools—including AI and analytics—to optimize shopper engagement and drive in-store and digital excellence.

Essential Duties and Responsibilities

• Strategy Leadership:
• Develop and execute the annual shopper marketing strategy, integrating national brand campaigns with retailer-specific activation plans.
• Champion data-driven insights to identify growth opportunities, define KPIs, and ensure alignment with overall company objectives.
• Team & Stakeholder Management:
• Lead, mentor, and develop the Shopper Marketing team, fostering collaboration and high performance.
• Build strong partnerships with Sales, Brand, Creative, and external agencies to deliver cohesive, impactful campaigns.
• Retailer Partnerships & Omnichannel Execution:
• Drive strategic relationships with key retail partners (e.g., Walmart, Target, grocery, club) to secure best-in-class placement, programming, and conversion.
• Oversee go-to-market planning for product launches, seasonal events, and key initiatives across the brick & mortar, e-commerce and out-of-home channels.
• Budget & Resource Management:
• Own shopper marketing budget planning, allocation, and ROI measurement.
• Ensure disciplined management of spending across media, in-store, digital, and promotional initiatives.
• Innovation & Continuous Improvement:
• Champion testing and adoption of new tools, such as ChatGPT and generative AI, for personalized shopper engagement, measurement, and content creation.
• Drive post-campaign analytics and reporting to inform future strategy and maximize effectiveness.

Skills and Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
• Minimum 7-10 years of progressive CPG brand/shopper marketing experience, with proven impact at national and key account levels.
• Demonstrated success in building/executing omnichannel programs across top retailers.
• Exceptional project management, leadership, and analytical skills.
• Passion for purpose-driven brands and an innovative mindset.

Working Conditions

Work is performed largely in a hybrid office environment. Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Occasional travel may be required.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Acknowledgement

This job description describes the general nature and level of work performed by employee assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested by management. All requirements are subject to change over time and to possible modifications to reasonably accommodate individuals with a disability

Total Rewards

• Base Salary: $140,000 – $150,000
• Bonus Opportunity: 23%
• 20 days PTO
• 4% match on 401k
• Health care by Blue Cross Blue Shield
• Dental by Delta Dental
• Vision by EyeMed
• HSA’s, Lifestyle Spending, and more!
• Hybrid work schedule in NYC