Responsibilities

• Develop and execute shopper marketing strategies across key retail accounts.
• Build programs that drive conversion at shelf, online PDPs, and retailer media networks.
• Partner with retail team and digital team to support key retailer launches and initiatives.
• Plan and manage retail media programs (Walmart Connect, Target Roundel, Instacart, Aisle, etc.).
• Optimize digital shelf presence including PDP content, store locators, images, A+ content, and retailer landing pages.
• Track and improve conversion performance across retailer.com platforms.
• Plan promotional calendars in partnership with sales and finance.
• Develop merchandising concepts including endcaps, displays, and retail activations.
• Ensure promotional programs are aligned with brand positioning and margin goals.
• Support new retail launches with strong shopper programs and storytelling.

• Develop toolkits and marketing support for retail partners.
• Create cross-channel campaigns that support both brand awareness and retail sell-through.
• Track performance of shopper marketing initiatives and optimize programs over time.
• Analyze retail media, promotional performance, and in-store execution data.
• Translate insights into actionable recommendations for sales and marketing teams.
• Strong retail sell-through and velocity across key accounts
• High-performing PDPs and digital shelf presence
• Retail media programs that drive efficient conversion
• Seamless collaboration between retail, brand, and digital teams
• Retail partners that view our brand as a best-in-class marketing collaborator

Requirements

• 3-5 years experience in shopper marketing, retail marketing, or trade marketing
• Experience working with retail media networks and retailer.com ecosystems
• Strong understanding of CPG retail dynamics and shopper behavior
• Experience managing cross-functional initiatives across marketing and sales
• Highly organized and comfortable managing multiple retail programs simultaneously
• Analytical mindset with ability to translate data into actionable insights

Preferred

• Experience working with emerging CPG brands or high-growth startups
• Familiarity with Walmart, Target, Kroger, and Instacart ecosystems
• Experience launching new products into retail
• Experience working closely with sales teams and retail buyers

Benefits

• Monthly Health Stipend
• Health Benefits
• Generous PTO