Shopper & Category Insight Analyst
Easton, PA (Unknown)
Posted 4 days ago
Job Summary
Own and deliver data-driven category insights and actionable recommendations across merchandising, assortment, and retailer engagement, aligned with shopper behavior.
- Lead data integration and insights that inform planning cycles
- Translate analysis into shopper-focused recommendations and materials for retailers
Job Description
Responsibilities
- Collect, integrate, and harmonize data across syndicated sources, retailer POS, shopper metrics, and internal systems.
- Analyze data to identify category trends, performance drivers, and growth opportunities.
- Develop structured, data-driven insights to support decision-making
- Translate analysis into tactical, customer-specific recommendations aligned with category strategies
- Provide clear outputs to support retailer engagement and selling materials
- Ensure insights are grounded in data and aligned to shopper behavior
- Develop planograms and merchandising recommendations aligned to shopper insights and category priorities
- Support assortment optimization and shelf productivity initiatives
- Track and assess the effectiveness of merchandising and promotional programs
- Maintain dashboards and recurring reporting cadences
Requirements
- BA or BS in business, marketing, analytics or related field, (MBA preferred).
- 2–4 years of experience in CPG, category management, shopper insights, or analytics
- Strong analytical skills with ability to interpret POS, syndicated, and shopper data
- Working knowledge of key CPG data sources (Circana, Numerator, retailer portals, etc.)
- Ability to translate data into clear, actionable insights
- Proficiency in Excel and PowerPoint
- Experience with planogram tools (e.g., Blue Yonder/JDA)
Preferred
- MBA preferred.
Benefits
- Kid Inspired Culture
- Free Admission to Crayola Experience for Employees
- Community Volunteerism Opportunities
- Annual Bonus Potential for all Full-Time Employees
- Company Matched 401k & Employee Value Sharing Plan
- Comprehensive Healthcare Benefits for Eligible Employees
- Education Assistance Program
- Wellness Programs
- Employee Resource Groups
- Generous Product Discounts Onsite & Online
Crayola
Crayola has inspired children to express their creativity since 1903. Each day Crayolians take pride in fulfilling our mission of helping parents and educators raise creatively alive children around the world. Join our team and be part of an iconic brand that develops colorful, innovative, quality art products that are loved by families and preferred by teachers. Our company culture is mission focused, encourages fun, collaboration, transparency, helping others, and a never give up attitude. The company began when cousins Edwin Binney and C. Harold Smith took over Edwin’s father’s pigment business in 1885. A Hallmark company, Crayola has called Lehigh Valley, Pennsylvania, its home for over 120 years. Today, the company’s world headquarters and major manufacturing facilities are located there. Downtown Easton is the home of The Crayola Experience, our interactive brand experience where families can enjoy a day of creative fun and see how we make our iconic Crayola crayons.We work every day to create a culture of inclusion – one that grows through sustained action, demonstrates care for every life experience, inspires new products and content, and builds a sense of belonging in which every employee can be their very best. We believe our workforce benefits from a broad spectrum of diverse ideas and perspectives and enables us to understand our consumers better. Learn more about Crayola’s Culture: https://www.crayola.com/about-us/diversity-and-inclusion/ Green is our favorite color!Crayola cares about the environment and responsibly makes the products you love. Learn more about Crayola’s creative solutions for greener tomorrows: https://www.crayola.com/about-us/company/sustainability/
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