Responsibilities

• Campaign Planning & Execution: - Develop and maintain a marketing communications plan aligned with division goals and product line strategies - Identify target audiences and craft tailored messaging to build awareness and generate demand - Define campaign objectives, timelines, and success metrics with key stakeholders - Plan and execute multi-channel Service marketing campaigns spanning email, LinkedIn, webinars, and seminars Content & Sales Enablement - Develop Service Division content for sales literature, SRT materials, and the Sales Playbook - Partner with Product Specialist to ensure technical accuracy and product alignment - Create release notes for new products and updates with Product Specialist - Own and manage the Service SharePoint site, ensuring content is current, organized, and accessible Product Launch Support - Own and manage the Service SharePoint site, ensuring content in current, organized, and accessible - Develop the Service marketing plan for new product launches in partnership with Product Specialist - Ensure Service readiness materials (training, documentation, communications) align with launch timing Lead Generation & Customer Growth - Develop targeted campaigns or outreach initiatives to re-engage current customers based on product lifecycle, usage patterns, and new feature releases - Analyze customer and install-base data, in partnership with Product Specialist, to identify upgrade, expansion, and cross- sell opportunities - Collaborate with Sales and Account Management teams to nurture and convert leads within existing accounts related to strategic growth initiatives Analytics & Insights - Manage marketing analytics and reporting across Service campaigns - Own and analyze customer survey data, including Field Service Engineer, Technical Support and Training surveys - Translate survey and campaign data into actionable recommendations for leadership - Track sales results specific to each campaign

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience
• Experience in marketing or communications; service/technical industry experience a plus
• Strong writing and content-development skills for varied audiences
• Comfortable working with data and analytics to guide decisions
• Experience with email, LinkedIn, and webinar marketing platforms
• Familiarity with SharePoint or similar content management systems
• Strong cross-functional collaboration skills across Sales, Product, and Support teams
• Detail-oriented and able to manage multiple projects and deadlines

Preferred

• service/technical industry experience a plus

Benefits

• Affordable medical, dental, and vision insurance: http://myitwhr.com/
• HSA/FSA with a company match
• Income protection benefits
• Industry leading 401(k) plan
• Paid time off
• Parental leave
• Matching gift and volunteer program