Responsibilities

• Develop and execute marketing plans for assigned service lines in alignment with approved priorities, program capacity, audience needs and organizational growth objectives.
• Plan and implement campaigns across digital, web, email, social media, paid and traditional media, print and community channels to increase awareness and encourage appropriate inquiries and referrals.
• Represent Acenda at selected community events to share service information and increase visibility.
• Assist with BME brand marketing initiatives as directed by the AVP of Brand & Engagement, helping ensure service line information and messaging align with Acenda’s brand strategy.
• Contribute service line content, program insights, and feedback to brand materials and campaigns developed by other BME team members.
• Perform other related duties consistent with the position and BME priorities.
• Measure, analyze and report on marketing campaigns against goals (ROI and KPIs); Evaluate the performance of each campaign and prepare annual reports and budgets for the next year
• Have a firm grasp on modern technology and various marketing platforms
• Developing and maintaining automation infrastructure.
• Build sustainable relationships and partnerships with vendors, advertising agencies, and creative artists

Requirements

• BA or BS in marketing, communications, business, health care administration or a related field
• One to three years of marketing, communications, digital marketing or related experience.
• Must have and maintain a valid driver's license with an acceptable driving record
• Must be able to exercise independent thinking and good judgment under all circumstances.
• Must be able to analyze work, set goals, develop plans and utilize time effectively and efficiently.

Benefits

• An Innovative culture that encourages you to grow and learn with the agency
• Mission-driven core
• Health, Vision and Dental coverage for you and your family
• 401(k) with 100% employer match on the first 5% of comp
• Generous time-off
• Life Insurance
• Flexible Spending Accounts
• Employee Assistance Program
• Year-end bonuses
• Hourly rate of $25 an hour