Responsibilities

• Develop and execute marketing plans for assigned service lines in alignment with approved priorities, program capacity, audience needs and organizational growth objectives.
• Plan and implement campaigns across digital, web, email, social media, paid and traditional media, print and community channels to increase awareness and encourage appropriate inquiries and referrals.
• Represent Acenda at selected community events to share service information and increase visibility.
• Assist with BME brand marketing initiatives as directed by the AVP of Brand & Engagement, helping ensure service line information and messaging align with Acenda’s brand strategy.
• Contribute service line content, program insights, and feedback to brand materials and campaigns developed by other BME team members.
• Perform other related duties consistent with the position and BME priorities.
• Measure, analyze and report on marketing campaigns against goals (ROI and KPIs); Evaluate the performance of each campaign and prepare annual reports and budgets for the next year.
• Have a firm grasp on modern technology and various marketing platforms.
• Developing and maintaining automation infrastructure.
• Build sustainable relationships and partnerships with vendors, advertising agencies, and creative artists.

Requirements

• • Ability to develop and execute multichannel service line campaigns and turn strategic direction into clear work plans and measurable actions.
• Working knowledge of audience research, digital marketing, email, paid media, content development and how people find and access care.
• Experience using marketing analytics and reporting platforms, AEO and SEO tools, reputation platforms, marketing dashboards, website content tools and project management systems.
• Ability to analyze marketing and referral data, explain trends and limitations, and recommend practical improvements.
• Strong writing and interpersonal communication skills; comfortable working with service line, clinical, operational, access and senior leaders.
• Strong organizational skills and ability to manage multiple deliverables, timelines, and approvals.
• Ability to create accurate, accessible, culturally responsive and privacy conscious health marketing and communications.

Benefits

• An Innovative culture that encourages you to grow and learn with the agency
• Mission-driven core
• Health, Vision and Dental coverage for you and your family
• 401(k) with 100% employer match on the first 5% of comp
• Generous time-off
• Life Insurance
• Flexible Spending Accounts
• Employee Assistance Program
• Year-end bonuses
• Hourly rate of $25 an hour