Responsibilities

• Develop and implement SEO strategies to improve organic search rankings for multiple facility websites.
• Conduct keyword research related to skilled nursing, rehabilitation, memory care, and long-term care services.
• Optimize website content, metadata, page structure, and internal linking.
• Implement and maintain local SEO strategies for each facility location.
• Manage and optimize Google Business Profiles for all facilities.
• Monitor SEO performance and identify opportunities for improvement.
• Coordinate SEO-optimized content with marketing and communications teams.
• Plan, implement, and manage paid search campaigns (Google Ads, Bing Ads).
• Optimize campaigns to generate qualified inquiries and admissions leads.
• Conduct A/B testing for ad copy, landing pages, and targeting strategies.
• Monitor cost-per-lead and return on ad spend.
• Improve visibility for each facility in local search results and map listings.
• Monitor and respond to online reviews across platforms.
• Implement strategies to increase positive reviews and strengthen online reputation.
• Work with internal teams to ensure websites are technically optimized for search engines.
• Monitor site performance, mobile usability, and page speed.
• Improve user experience to increase conversions and inquiries.
• Track and analyze website traffic, keyword rankings, and campaign performance.
• Provide regular reporting on SEO/SEM performance and lead generation.
• Use tools such as Google Analytics, Search Console, SEMrush, and other SEO platforms.

Requirements

• 3+ years experience in SEO, SEM, or digital marketing.
• Experience with Google Analytics and Search Console.
• Proficiency with SEO tools (SEMrush, Ahrefs, Moz, etc.).
• Understanding of local SEO and Google Business Profile optimization.
• Strong analytical and reporting skills.
• Excellent written and communication skills.

Preferred

• Plan, implement, and manage paid search campaigns (Google Ads, Bing Ads).
• Experience managing multi-location SEO strategies preferred.
• Healthcare or senior care marketing experience is a plus.
• Preferred Experience in healthcare marketing (skilled nursing, hospitals, senior living, or rehabilitation).
• Familiarity with HIPAA-compliant marketing practices.