Sage Healthcare Experts

SEO/SEM Digital Marketing Specialist

Little Rock, AR (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive multi-location SEO/SEM marketing for skilled nursing and long-term care facilities to boost local search visibility and inquiries.

  • Own end-to-end SEO/SEM for multi-location facilities, boosting local search visibility and inquiries.
  • Must-have: 3+ years in SEO/SEM with GA/Search Console and local SEO.
  • Standout: Healthcare marketing exposure or multi-location strategy experience.

Job Description

Responsibilities

  • Develop and implement SEO strategies to improve organic search rankings for multiple facility websites.
  • Conduct keyword research related to skilled nursing, rehabilitation, memory care, and long-term care services.
  • Optimize website content, metadata, page structure, and internal linking.
  • Implement and maintain local SEO strategies for each facility location.
  • Manage and optimize Google Business Profiles for all facilities.
  • Monitor SEO performance and identify opportunities for improvement.
  • Coordinate SEO-optimized content with marketing and communications teams.
  • Plan, implement, and manage paid search campaigns (Google Ads, Bing Ads).
  • Optimize campaigns to generate qualified inquiries and admissions leads.
  • Conduct A/B testing for ad copy, landing pages, and targeting strategies.
  • Monitor cost-per-lead and return on ad spend.
  • Improve visibility for each facility in local search results and map listings.
  • Monitor and respond to online reviews across platforms.
  • Implement strategies to increase positive reviews and strengthen online reputation.
  • Work with internal teams to ensure websites are technically optimized for search engines.
  • Monitor site performance, mobile usability, and page speed.
  • Improve user experience to increase conversions and inquiries.
  • Track and analyze website traffic, keyword rankings, and campaign performance.
  • Provide regular reporting on SEO/SEM performance and lead generation.
  • Use tools such as Google Analytics, Search Console, SEMrush, and other SEO platforms.

Requirements

  • 3+ years experience in SEO, SEM, or digital marketing.
  • Experience with Google Analytics and Search Console.
  • Proficiency with SEO tools (SEMrush, Ahrefs, Moz, etc.).
  • Understanding of local SEO and Google Business Profile optimization.
  • Strong analytical and reporting skills.
  • Excellent written and communication skills.

Preferred

  • Plan, implement, and manage paid search campaigns (Google Ads, Bing Ads).
  • Experience managing multi-location SEO strategies preferred.
  • Healthcare or senior care marketing experience is a plus.
  • Preferred Experience in healthcare marketing (skilled nursing, hospitals, senior living, or rehabilitation).
  • Familiarity with HIPAA-compliant marketing practices.