Responsibilities

• Audit incoming accounts for technical SEO debt, Google Business Profile health, content topical gaps, and AI-search visibility – without being pointed at them
• Build per-client SEO and GEO strategy: keyword and topical coverage maps, content brief priorities, Google Business Profile optimization roadmaps, AI-search positioning
• Architect structured data and schema across client sites – LocalBusiness, Service, FAQ, HowTo, speakable, and the entity relationships that help search engines and AI engines understand who each client is and what they do
• Operate AI-visibility measurement tools as a core part of the workflow – baseline every client, track week-over-week shifts, surface citation and ranking opportunities across AI search and answer engines
• Set Google Business Profile strategy and standards across the portfolio – categories, services, posts and review cadence, Q&A architecture, photo direction. Day-to-day execution (manual review responses, scheduled posts) is handled by admin support or AI workflows under your direction
• Lead the planning and AI-system training behind our content production – set topical strategy, brief structure, and quality bar. This is not a writing role. Drafting happens in an AI-assisted lane with human editing; you spec what "good" looks like, train the system to hit it, and QA what comes out
• Own the digital PR strategy that drives GEO authority – define target publications, angles, and asset opportunities (expert quotes, data pitches, HARO/Qwoted-style placements). Outreach execution is handed to admin support or specialist contractors against your brief
• QA/QC the SEO and GEO accuracy of work in flight on multi-page website projects – project sequencing sits with the project management lane; you own that what ships meets the standard
• Partner with the paid search team on conversion improvements when on-site experience is hurting lead quality from organic or AI traffic
• Use Ahrefs, Screaming Frog, Google Search Console, GA4, and AI tools (Claude, ChatGPT) as everyday workflow – not occasionally, daily

Requirements

• 3+ years of SEO experience across a multi-client portfolio – agency experience strongly preferred
• Hands-on technical SEO: site audits, schema, internal linking, page speed, migrations
• Google Business Profile and multi-location local SEO experience
• AI tools (Claude, ChatGPT) used daily as part of a real workflow – with judgment to not ship lazy AI output
• Comfort building expertise in AI search – willingness to learn and ship faster than the field is moving
• Plain-language reporting; can defend a recommendation with data

Preferred

• Home services background: roofing, foundation repair, waterproofing, plumbing, pest control, or similar trades
• Hands-on experience with AI-visibility tracking platforms
• Experience adapting SEO work for AI-driven search results
• Content brief writing for AI-assisted production teams
• Digital PR background for SEO authority – HARO/Qwoted, expert positioning, data-driven outreach
• Familiarity with knowledge graphs or entity-relationship modeling for SEO and AI search
• Hands-on workflow automation experience – Make.com, Zapier, n8n, scripting, or comparable. Highly preferred. We lean heavily on automation to scale