Responsibilities

• Define and own SEO strategies across main client accounts, ensuring the best technical, content, and authority-building approaches.
• Own GEO strategy and execution for your assigned client(s), including LLM visibility auditing, AI citation/share-of-voice tracking, and structured content strategies aimed at improving brand presence in generative engine outputs
• Translate SEO/GEO performance into business outcomes
• Be the primary strategic consultant for clients, providing high-level insights and driving measurable growth.
• Build and present GEO points of view, frameworks, and results narratives for your accounts' QBRs and planning sessions
• Collaborate with Content, Digital PR, and Paid Media teams to provide an integrated Earned Media strategy.
• Advise your clients on how content architecture, schema, and structured data decisions affect AI retrieval and citation
• Own and evolve SEO & GEO measurement frameworks, using tools such as GA4, Adobe Analytics, Google Search Console, Looker Studio, and enterprise SEO platforms.
• Build and Implement new SEO & GEO innovations, such as AI-driven content optimization, automation, and data science applications.
• Oversee the operational delivery of Earned Media programs, ensuring seamless execution across technical, content, and off-site initiatives.

Requirements

• 8+ years in SEO, with demonstrable, hands-on GEO experience - not just conceptual familiarity - for at least 1 year.
• Track record of measurable results from GEO initiatives (visibility, citation share, AI-driven traffic/conversion impact) that you can speak to specifically
• Knowledge of technical SEO, structured data, JavaScript frameworks, and web performance optimization.
• Advanced expertise in SEO analytics, automation, and reporting, with proficiency in GA4, Adobe Analytics, Looker Studio, and enterprise SEO platforms.
• Ability to translate complex SEO insights into executive-level recommendations and strategic roadmaps.
• Experience leading SEO for enterprise clients or complex in-house organizations; ecommerce and/or lead-gen brand experience strongly preferred
• Working understanding of how social, paid media, and affiliate/publisher partnerships intersect with organic and generative search
• Strong client-facing skills - comfortable leading strategy conversations, presenting to senior stakeholders, and defending recommendations
• Familiarity with LLM visibility/tracking tools, structured data implementation, and modern SEO/content platforms
• Organizational and project management skills, capable of handling multiple high-profile projects.

Preferred

• Experience building or scaling a GEO practice/offering (internally or at a previous agency)
• Public speaking, writing, or thought leadership in the SEO/GEO space
• Experience with enterprise CMS/content platforms