Responsibilities

• Own organic search performance across David’s website, including product visibility and organic revenue contribution
• Set priorities for SEO work across site structure, internal linking, structured data, and keyword coverage
• Track crawl health, indexation, rankings, and organic traffic, and turn insights into clear actions
• Ensure David products show up accurately and competitively in agentic storefronts including Google AI Mode, Gemini, ChatGPT, and Copilot
• Launch and oversee our website’s blog, including planning, briefs, publishing, and performance tracking
• Define what content we create for our blog and why, with clear goals tied to acquisition, conversion, and retention
• Work with writers and subject-matter experts to produce accurate, clear, and useful content
• Collaborate with marketing to leverage blog content for new customer acquisition and retention
• Own internal product data accuracy and completeness by maintaining David’s product data model including attributes, taxonomy, naming conventions, and governance
• Establish and enforce internal processes for new items, product updates, and approvals, partnering closely with Quality, Creative, and Retail teams

Requirements

• 2-5 years of experience in e-commerce analytics, SEO/AI optimization, or owned channel content management at a DTC brand or agency, or a related role
• Comfort working with SEO/AI search tools, GA4 with the ability to turn findings into prioritized recommendations
• Experience coordinating external partners or vendors with clear SLAs and follow-through
• Genuine interest in nutritional science with an ability to distill complex information into easily digestible content
• Structured thinker who documents processes, owns outcomes, and thrives at the lowest level of detail

Benefits

• 100% covered Health, Vision, Dental Insurance
• 401(k) with 4% match
• Additional perks, such as covered gym expenses
• Substantial and required PTO