Responsibilities

• Own technical SEO end-to-end — audit, prioritize, and resolve issues using Ahrefs, Screaming Frog, Google Search Console, log file analysis, and custom tooling
• Lead our Generative Engine Optimization (GEO)/AI Search strategy - optimize content, structured data, and entity signals so we surface and get cited in ChatGPT, Perplexity, Google AI Overviews, Claude, & other LLM-powered search experiences
• Design and run a continuous program of SEO and GEO experiments - form hypotheses, instrument tracking, analyze results rigorously, and scale what works
• Build dashboards and analytical frameworks that connect organic activity to business outcomes — indexing, rankings, CTR, AI citation share, conversions, and revenue
• Implement on-page SEO — internal linking, schema markup, meta/title optimization, canonicalization, and content structure tuned for both classic search and LLM retrieval
• Identify and fix indexation problems, crawl issues, broken links, redirect chains, Core Web Vitals regressions, and JavaScript rendering issues
• Write clear, detailed product requirements and dev tickets; partner with engineering and design to ship SEO/GEO improvements without friction
• Use AI tools and AI-enabled workflows aggressively to scale audits, content production, keyword/entity research, and competitive analysis — and continuously find new ways to do more with leverage
• Stay deeply current on Google algorithm updates, LLM retrieval/citation behaviors, and emerging GEO best practices — translate findings into internal playbooks and become the in-house authority
• Distribute and repurpose content across owned and rented placements (Blog, YouTube, Reddit, LinkedIn, etc.) where it drives measurable organic value

Requirements

• Is deeply analytical — fluent in GA4, Google Search Console, and spreadsheets; comfortable working with messy data; SQL or Python a strong plus
• Is an excellent writer— can write both briefs as well as complete articles and content pieces
• Has strong technical aptitude — understands how the web works, can read HTML/CSS/JS, reason about rendering and crawlability, and write specs developers respect
• Brings a relentless can-do attitude — owns problems end-to-end, doesn’t wait to be told, ships, and follows up on impact
• Has a high learning rate — a diligent student of SEO and GEO algorithms; reads patents, studies SERPs, runs tests, and synthesizes findings into clear, repeatable playbooks
• Is eager to learn AI tools and AI-enabled scaling techniques — already experimenting with them, and excited to push much further
• Has 3–5 years of experience in SEO, growth, analytics, or organic marketing roles
• Has a Bachelor’s or Master’s degree in an analytical field of study
• Has strong drive to grow — ambitious about becoming a subject matter industry leader in SEO and GEO
• Is a strong communicator — clear, structured, and adaptable across solo work and cross-functional collaboration

Preferred

• Have shipped GEO / AI-search experiments and can show measurable lift in AI citations or referral traffic
• Are an expert user of AI tools, agents, and AI-orchestrated workflows
• Have experience with log file analysis, custom SEO scripting, or building internal SEO tooling
• Have a public body of work — a blog, talks, open-source tools, or case studies

Benefits

• Medical, dental, vision, and life insurance benefits available the 1st of the month following hire date
• Short term and long term disability
• Employee assistance program
• Reimbursement for a personal health and wellness membership
• Generous parental leave
• 401(k) available upon hire
• 11 paid holidays
• Flexible time off - take the time off you need!
• Matching donations for approved charitable organizations
• Group volunteer efforts