Responsibilities

• Oversees the development and execution of content and technical SEO strategies, tactics and deliverables; may include developing and performing detailed site audits to identify issues and ensure site is properly optimized for search engine and AI visibility, editing documentation delivered internally or externally by the SEO department and maintaining internal technical/content resources such as checklists and style guides, and/or crafting keyword lists & reports.
• Serves as client point-of-contact for day-to-day SEO programs.
• Understands clients’ overarching marketing objectives, how digital fits/complements their goals.
• Presents strategy/technical/content findings to clients; prepares routine/ad-hoc reports for clients and internal teams.
• Responsible for measuring results and creating actionable insights and recommendations based on data.
• Collaborate with team leaders, monitor quality, accuracy and timeliness of team communications and deliverables, produce ongoing thought capital.
• Is responsible for measuring results and creating actionable insights and recommendations based on data. Identifies opportunities and relevant industry insights.
• Collaborates with team leaders to produce ongoing thought capital.
• Monitors quality, accuracy and timeliness of team communications and deliverables.
• Cultivate client relationships & help drive client business

Requirements

• 3-5 years of experience in SEO with a strong focus on commerce & content
• Understands how to adapt SEO findings for AI platforms
• Familiarity with large scale websites (+20M pages) and ability to diagnose issues related to traffic/indexation
• Ability to prioritize recommendations into projects and roadmaps. Has demonstrated proficiency presenting SEO strategies to mid- and senior-level clients in a confident manner.
• Strong knowledge of SEO/GEO tools such as SEMRush, Conductor, BrightEdge, Screaming Frog, DeepCrawl, Botify, Profound, Google Search Console, etc. Developed the ability to field the questions/offer advice regarding developing SEO content/content strategies.
• Has shown the ability to work independently with minimal supervision; has exceptional verbal/written communication skills.

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances