Responsibilities

• The Content Strategist is a crucial, client-facing role that is responsible for day-to-day client deliverables, creating and managing custom client strategies, and communicating both with clients and internal stakeholders.
• The Strategist is responsible for more Enterprise clients and is expected to have a deep understanding of their service line and how it impacts other areas of business to create a holistic marketing strategy.
• Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs.
• Strategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment.
• Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
• LTV:CAC modeling
• Customer Generation
• Share of SERP
• Content Production
• Goal Setting: Strategists are responsible for using available data to set goals for clients during their engagement period.

Requirements

• A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building
• Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics
• Strong Communication skills: comfortable client facing and owning relationships with key stakeholders
• Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools
• Proven organisational, project, and time management skills
• Genuine enthusiasm for digital marketing, SEO and Content
• Must have agency experience
• Must have B2B tech and/or SaaS experience
• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Preferred

• Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations.

Benefits

• Mental - Access to certified therapists through Spring Health, membership to Headspace
• Physical - Gympass
• Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
• Financial - Traditional and Roth 401(k) with a 3% company match
• Bonus - Annual bonus based on tenure, which scales in total amount over time
• Annual Anniversary Trip with peers and executive leadership for fun and entertainment!