SEO Specialist at Silencer Central | Sioux Falls, SD | $70K/yr – $90K/yr

Silencer Central

SEO Specialist

Sioux Falls, SD (Remote)

$70K/yr – $90K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive SEO strategy and execution to improve organic rankings and traffic for a multi-channel outdoor brand.

Must-have: 2-4 years of hands-on SEO experience and strong analytics.
Standout: Industry focus on outdoor recreation or hunting signals domain-fit and unique content opportunities.

Job Description

Responsibilities

Develop and implement comprehensive SEO strategies to improve organic search rankings, website traffic, and visibility across all relevant search engines.
Conduct extensive keyword research to identify opportunities for on-page optimization and content creation, ensuring alignment with user intent and business goals.
Optimize website content, meta tags, headers, and images to ensure the website is search engine-friendly and follows best SEO practices.
Collaborate with the content team to create SEO-optimized content that drives engagement and attracts high-quality traffic.
Work with the technical team to resolve SEO-related issues, including site speed, mobile optimization, crawlability, and indexing.
Use tools like Google Analytics, Google Search Console, and other SEO platforms to track, analyze, and report on the performance of SEO efforts, adjusting strategies as needed.
Develop and execute link-building strategies to improve domain authority and search rankings.
Monitor competitor SEO strategies and provide recommendations to stay ahead in the industry.
Conduct regular SEO audits to identify areas for improvement and implement best practices to enhance the overall performance of the site.
Stay current with SEO trends, algorithm changes, and industry news to ensure Silencer Central’s website remains ahead of the competition.

Requirements

Bachelor’s degree in marketing, advertising, business, communications, or related field required
2-4 years of proven experience as an SEO Specialist or similar role in digital marketing.
Experience with marketing within the outdoor recreation, hunting, and/or sport-shooting industry preferred.
Strong knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.
Familiarity with HTML, CSS, and website management tools.
Experience with keyword research, content optimization, and backlink strategies.
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Excellent attention to detail
Excellent interpersonal, written, and oral communication skills
Ability to manage multiple projects with strict deadlines in a fast-paced environment
Ability to work independently to achieve goals and targets

Nice To Have

Experience with marketing within the outdoor recreation, hunting, and/or sport-shooting industry preferred.

Benefits

Incentive Bonus
Unlimited PTO
Company Paid Holidays
Health Insurance: Copayment Plus Plans or High-Deductible Health Plan with $750 - $1,500 HSA match
Dental Insurance
Vision Insurance
LTD and STD Insurance
Company Paid Life Insurance
EAP
401(k) with Company Match
Employee Discount Program with industry partners

Silencer Central

Silencer Central was founded in 2005 in Sioux Falls, South Dakota with the goal of reaching the underserved hunting and sport shooting market by simplifying the silencer ownership process. For over 15 years, Silencer Central has grown their presence by attending major gun shows across the Midwest and now nation-wide. With FFL locations in all 42 states where silencers are legal, Silencer Central makes it simple to purchase a silencer by managing the entire buying process for the consumer and shipping directly to their front door, once approved.

Founded in 2005

Sioux Falls, South Dakota, USA

109 employees (12 in marketing)

www.silencercentral.com