Responsibilities

• Develop and implement comprehensive SEO strategies to improve organic search rankings, website traffic, and visibility across all relevant search engines.
• Conduct extensive keyword research to identify opportunities for on-page optimization and content creation, ensuring alignment with user intent and business goals.
• Optimize website content, meta tags, headers, and images to ensure the website is search engine-friendly and follows best SEO practices.
• Collaborate with the content team to create SEO-optimized content that drives engagement and attracts high-quality traffic.
• Work with the technical team to resolve SEO-related issues, including site speed, mobile optimization, crawlability, and indexing.
• Use tools like Google Analytics, Google Search Console, and other SEO platforms to track, analyze, and report on the performance of SEO efforts, adjusting strategies as needed.
• Develop and execute link-building strategies to improve domain authority and search rankings.
• Monitor competitor SEO strategies and provide recommendations to stay ahead in the industry.
• Conduct regular SEO audits to identify areas for improvement and implement best practices to enhance the overall performance of the site.
• Stay current with SEO trends, algorithm changes, and industry news to ensure Silencer Central’s website remains ahead of the competition.

Requirements

• Bachelor’s degree in marketing, advertising, business, communications, or related field required
• 2-4 years of proven experience as an SEO Specialist or similar role in digital marketing.
• Experience with marketing within the outdoor recreation, hunting, and/or sport-shooting industry preferred.
• Strong knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.
• Familiarity with HTML, CSS, and website management tools.
• Experience with keyword research, content optimization, and backlink strategies.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent attention to detail
• Excellent interpersonal, written, and oral communication skills
• Ability to manage multiple projects with strict deadlines in a fast-paced environment
• Ability to work independently to achieve goals and targets

Nice To Have

• Experience with marketing within the outdoor recreation, hunting, and/or sport-shooting industry preferred.

Benefits

• Incentive Bonus
• Unlimited PTO
• Company Paid Holidays
• Health Insurance: Copayment Plus Plans or High-Deductible Health Plan with $750 - $1,500 HSA match
• Dental Insurance
• Vision Insurance
• LTD and STD Insurance
• Company Paid Life Insurance
• EAP
• 401(k) with Company Match
• Employee Discount Program with industry partners