Responsibilities

• Own content research and mapping across the site, prioritizing searches by intent, difficulty, and business value for both consumer and merchant audiences
• Execute on-page optimizations across landing pages, blog content, and product pages, including title tags, meta descriptions, headers, internal linking, and content structure
• Perform ongoing technical SEO audits and work with the development team to prioritize and implement fixes covering crawlability, indexation, page speed, Core Web Vitals, schema markup, and site architecture
• Develop content briefs for the content team that translate keyword strategy into actionable page-level guidance, including target terms, search intent, recommended structure, and internal link targets
• Monitor organic performance in various monitoring tools, identifying ranking changes, traffic shifts, and content gaps that require action
• Support localized SEO execution across state, city, and merchant-specific pages, coordinating with development on dynamic page templates where applicable
• Coordinate with compliance on SEO-driven content to ensure all published material meets financial services advertising and regulatory standards before going live
• Track algorithm updates and assess their impact on site performance, communicating findings and recommended responses to the Director of Growth

Requirements

• 3 to 5 years of hands-on SEO experience with direct ownership of keyword strategy, on-page optimization, and technical SEO execution, ideally at an in-house brand rather than purely agency-side
• Proficiency with Ahrefs or Semrush for keyword research, site audits, and rank tracking, and working knowledge of Google Search Console and Google Analytics 4
• Demonstrated experience identifying and resolving technical SEO issues including crawl errors, duplicate content, redirect chains, structured data problems, and Core Web Vitals failures
• Experience writing or editing content briefs and working cross-functionally with content, development, and compliance teams to get optimized pages built and published
• Working knowledge of HTML sufficient to understand page structure, identify technical issues, and communicate fixes clearly to a development team

Nice to Have

• Experience in a regulated industry (financial services, insurance, healthcare, or similar) is a strong plus

Benefits

• Generous paid time off
• Competitive medical, dental & vision coverage
• 401K with company match for US
• Company-paid life insurance
• Company-paid short-term and long-term disability
• Access to mental health and wellness resources
• Company-paid volunteer time to do good in your community
• Legal coverage and other supplemental options
• A value-based culture where growth opportunities are endless