Responsibilities

• Lead the development and execution of off-page SEO strategies, including link building, digital PR, and partnerships
• Own GEO initiatives: track LLM citations, reverse-engineer content pull mechanisms, and implement citation growth strategies
• Build and maintain a scalable backlink acquisition system with targeted outreach, response tracking, and performance measurement
• Pitch Firecrawl into relevant publications, newsletters, podcasts, and developer roundups to increase brand mentions and citations
• Collaborate with the content team to create linkable assets such as original research, technical benchmarks, and deep-dives
• Monitor brand mentions, unlinked references, and competitor citations; convert opportunities into backlinks
• Track and report weekly on key metrics including domain acquisitions, citation share within LLMs, referral traffic, and share of voice
• Continuously optimize outreach and content strategies based on data insights and market trends
• Stay current with emerging SEO techniques, especially in the context of AI and LLM citation dynamics

Requirements

• 5+ years of experience in off-page SEO with a proven track record of building backlinks at scale
• Deep understanding of GEO (generative engine optimization) strategies and LLM citation tracking
• Extensive experience working with technical or developer-focused audiences and publications
• Exceptional outreach and relationship-building skills with editors, community maintainers, and content creators
• Ability to develop and execute comprehensive backlink acquisition systems
• Strong analytical skills with proficiency in backlink tools such as Ahrefs, SEMrush, or Moz
• Experience measuring and reporting on SEO impact, citation share, and referral traffic
• Self-motivated with the ability to work independently and own projects end-to-end
• Understanding of developer communities, GitHub, newsletters, and technical content platforms

Preferred

• Background in digital PR, link building, or content marketing for SaaS or developer tools

Benefits

• Generous paid time off: 15 days mandatory, with additional days available upon request
• Fully paid parental leave: 12 weeks for mothers and fathers
• Wellness stipend of $100/month for health, fitness, or mental well-being
• Professional development allowance up to $1,000 annually for courses, conferences, or certifications
• Team offsites and retreats to foster collaboration and innovation
• Sabbatical after four years: three paid months for personal growth or exploration
• Comprehensive health insurance: medical, dental, and vision coverage (100% for employees, 50% for dependents)
• Life and disability insurance, plus optional supplemental coverage
• Access to Doctegrity telehealth services for virtual healthcare
• Retirement plan options including 401(k)