Responsibilities

• Creates reports to review website performance, on- and off-site optimizations and work completed, and proactive ongoing organic/generative optimization strategy. Collaborate with internal stakeholders on additional strategies to help the client achieve their goals and generally act as consultant for the client’s online search/generative engine presence.
• Improve Local SEO presence for our clients by implementing proven local SEO tactics and executing Google Posts. Report on Local SEO KPIs such as local visibility and Google Business Page views and interactions.
• Provides support on monthly marketing calls with clients as needed; this could include support with technical expertise, and/or reinforcing the value of Dealer.com’s SEO programs and saving potential cancellations.
• Completes search/generative engine related requests like market and competitive research, webpage optimization, Google My Business optimization, and analysis of analytics as needed on demand.
• Collaborate with internal stakeholders (Dealer Marketing Managers, Copywriters, Performance Managers, Campaign Coordinators, Social Coordinators) on digital marketing strategies to support the client.
• Improve client site performance and KPIs by utilizing white hat search/generative engine optimization tactics. Implement determined strategic content strategy based on site performance, dealer needs and a cohesive marketing strategy led by our Dealer Marketing Managers; appropriately optimize custom pages and content added to the site.
• Utilizing various analytics platforms, analyze and evaluate website performance including, but not limited to, organic/LLM visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword/prompt ranking data) to determine level of client performance and identify areas of opportunities.
• Consolidates and synthesizes customer data and organic/generative website performance and presents information in client-facing reports that articulates the value of the Premium SEO/GEO program. Reports include key performance metrics, impact of previous SEO/GEO strategies, site challenges and solutions, opportunities, content strategy, and work completed with context.
• Utilize 3rd party tools like Copyscape, Majestic SEO, SEM Rush, Google Search Console, Google Trends, SEOGets, Local Falcon, DBA Platform and Moz Pro to assist with identifying potential site opportunities.
• Troubleshoot negative trends in key performance indicators and search/generative engine visibility. With assistance, determine cause of trend and take corrective action.

Requirements

• High School Diploma/GED and 3 years’ experience in a related field.
• OR the right candidate could also have a different combination, such as any level degree/certification beyond a HS diploma/GED in a related discipline and up to 1 year of experience.
• OR 5 years’ experience in a related field
• Understanding of how search algorithms work
• Knowledge of search engine optimization tactics
• Strong customer service and client relationship skills required
• Ability to manage competing priorities
• Working knowledge of Google Analytics, Google Search Console, and other industry tools
• Excellent written and verbal communication skills
• Self-directed, driven, and enthusiastic

Preferred

• Automotive experience, broad knowledge of digital marketing strategy
• Additional certifications (Google Analytics, Adwords, Hubspot, etc.)

Benefits

• Employees are eligible to receive a minimum of sixteen hours of paid time off every month and seven paid holidays throughout the calendar year. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.