SEO Specialist

Arlington, VA (On-site)

$73K/yr – $109K/yrMid Level2+ years expFull time

Posted 4 weeks ago

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Job Summary

Own on page and technical SEO with clear ownership of content alignment, crawlability and performance to move category, blog, and product pages up in rankings.

  • Content & on page: align content with keyword intent and internal linking to boost rankings and CTR.
  • Technical & collaboration: lead site audits, redirects, indexing fixes, and cross team QA to protect visibility and conversions.
  • Opportunity-driven: translate keyword insights into prioritized SEO bets across CMS, internal linking, and off page collaboration.

Job Description

Responsibilities

  • Own and implement on-page SEO optimizations across key commercial, category, blog, and landing pages
  • Analyse search trends, competitors, rankings, and performance data to identify SEO growth opportunities
  • Optimize existing content and key landing pages to improve rankings, CTR, conversion, and visibility in traditional and AI-driven search
  • Ensure content aligns with keyword strategy, search intent, internal linking priorities, and e-commerce customer journeys
  • Monitor and execute technical SEO improvements, including site audits, crawl errors, redirects, indexing, canonicalization, and site structure recommendations
  • Execute internal linking to improve crawlability, relevance, and conversion paths
  • Support off-page SEO initiatives in collaboration with PR, partnerships, and other relevant teams
  • Track and report on SEO metrics (traffic, rankings, page performance)
  • Translate keyword research, search intent, and performance insights into actionable SEO recommendations
  • Prioritize SEO opportunities based on potential impact, effort, and business relevance
Haypp Group logo

Haypp Group

The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully take our vision to a global scale. With 10 e-commerce brands, the Haypp group is present in over 7 countries where we serve more than 790 000 consumers.

Founded in 2009
Stockholm, Stockholm County, SWE
255 employees (51 in marketing)

Traffic Signals

Monthly Visitors
21.5K
Traffic Source Mix
Search
46.3%
Direct
33.2%
Referral
6.7%
Social
12.7%
Paid
1.1%

Headcount Trend

Current headcount: ~258

Marketing Team

Marketing Team Size
51 (20% of company)
Median Career Experience
16 years
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1

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