SEO Specialist at Haypp Group | Arlington, VA | $73K/yr – $109K/yr

SEO Specialist

Arlington, VA (On-site)

$73K/yr – $109K/yrMid Level2+ years expFull time

Posted 2 months ago

Job Summary

Own on page and technical SEO with clear ownership of content alignment, crawlability and performance to move category, blog, and product pages up in rankings.

Content & on page: align content with keyword intent and internal linking to boost rankings and CTR.
Technical & collaboration: lead site audits, redirects, indexing fixes, and cross team QA to protect visibility and conversions.
Opportunity-driven: translate keyword insights into prioritized SEO bets across CMS, internal linking, and off page collaboration.

Job Description

Responsibilities

Own and implement on-page SEO optimizations across key commercial, category, blog, and landing pages
Analyse search trends, competitors, rankings, and performance data to identify SEO growth opportunities
Optimize existing content and key landing pages to improve rankings, CTR, conversion, and visibility in traditional and AI-driven search
Ensure content aligns with keyword strategy, search intent, internal linking priorities, and e-commerce customer journeys
Monitor and execute technical SEO improvements, including site audits, crawl errors, redirects, indexing, canonicalization, and site structure recommendations
Execute internal linking to improve crawlability, relevance, and conversion paths
Support off-page SEO initiatives in collaboration with PR, partnerships, and other relevant teams
Track and report on SEO metrics (traffic, rankings, page performance)
Translate keyword research, search intent, and performance insights into actionable SEO recommendations
Prioritize SEO opportunities based on potential impact, effort, and business relevance

Haypp Group

The Haypp Group is spearheading the global transformation from smoking to healthier product alternatives. With origins in Scandinavia our extensive experience from pioneering markets in smoke free alternatives, as well as being a leader in the e-commerce sector, we now fully take our vision to a global scale. With 10 e-commerce brands, the Haypp group is present in over 7 countries where we serve more than 790 000 consumers.

Founded in 2009

Stockholm, Stockholm County, SWE

255 employees (51 in marketing)

www.hayppgroup.com