ECPI University logo
ECPI University

SEO Specialist

Virginia Beach, VA (On-site)

Salary Not AvailableMid Level2+ years expPart time

Posted 7 months ago

Job Summary

Drive ECPI University’s SEO program to improve organic search performance and rankings.

  • Own day-to-day SEO strategy and execution across digital platforms.
  • Lead measurement with an Organic Search scorecard and regular reporting.
  • Audit properties, research keywords, and collaborate with developers to implement technical SEO and content optimizations.

Job Description

Responsibilities

  • Develop SEO strategies and be responsible for day-to-day search results across digital platforms
  • Establish an Organic Search scorecard, including search engine rankings, AI results and other relevant experiences and report out regularly
  • Pro-actively audit ECPI’s digital properties, research SEO issues and formulate solutions for improving performance
  • Conduct research on searches/ keywords, define opportunities, develop content and drive page/feed optimizations
  • Partner with development and technical teams to adopt SEO technical best practices
  • Monitor SEO developments and search trends to protect ECPI’s ranking and identify new opportunities
  • Monitor higher education trends and establish a competitive scorecard

Requirements

  • College degree in Marketing, Communications or related field (Bachelor’s degree preferred)
  • Minimum of 2 years’ experience in digital marketing positions, with demonstrated successes leading SEO strategy and traffic growth
  • Proficiency in Google Analytics required (Google Analytics Certification preferred)
  • Experience with SEO tools (Webmaster, keyword research, technical crawlers) required
  • Knowledge of SEO principles, and best practices required
  • Strong writing and editing skills required - Must show flexibility in writing styles, including professional voice and creative approach to website copy/content
  • Detail-oriented with strong organizational skills and the ability to multitask and meet deadlines required
  • Experience in Higher Education vertical is preferred

Preferred

  • Experience in Higher Education vertical is preferred

Benefits

  • Tuition scholarship program available to full-time employees and their immediate family members after 90 days of employment
  • Competitive compensation and medical/dental benefit plans
  • PTO and holiday pay
  • 401(k) participation with possible employer contributions
  • ECPI University provides comprehensive benefits to full-time employees, some of which are highlighted below:
  • ECPI University is proud to be an Equal Opportunity Employer.
ECPI University logo

ECPI University

According to the National Student Clearinghouse Research Center, the average time it takes for a student to earn their bachelor’s degree is 5.8 years. ECPI University students, however, do earn their degrees in less than half that time! Most of our graduates DO earn their bachelor’s degree in 2.5 years or less!At ECPI University, our supportive faculty and staff are dedicated to your success from the moment you arrive on campus. Our tradition of hands-on, student-centered education is an effective way to build skills, and our flexible, accelerated programs are designed to accommodate your schedule. From student support services to employer partnerships, ECPI University is committed to our students’ success.We have campuses throughout Virginia, North Carolina, South Carolina, Florida and Online!

Founded in 1966
Virginia Beach, Virginia, USA
3.2K employees (35 in marketing)
www.ecpi.edu/?SCLLINK

Traffic Signals

Monthly Visitors
332.9K
Monthly Google Ads Budget
$1.5M
Traffic Source Mix
Search
43.4%
Direct
44.3%
Referral
9.3%
Social
1.2%
Paid
1.8%

Headcount Trend

Current headcount: ~3.2K
ECPI University logo

SEO Specialist

ECPI University · Virginia Beach, VA · On-site