SEO Specialist at Darwill | Chicago, IL | $58K/yr – $75K/yr

SEO Specialist

Chicago, IL (On-site)

$58K/yr – $75K/yrMid Level2+ years expFull time

Posted 3 months ago

Job Summary

Own the technical and content SEO engine that drives organic growth, aligning engineering, analytics, and content to win on core rankings and user intent.

Technical SEO & Performance: Fix indexation, crawlability, Core Web Vitals, and schema with developers.
Data-Driven Optimization: Translate GA4/GSC/SEMrush insights into actionable plans and KPI progress.
Link and Content Collaboration: Build high quality links while guiding content teams to strengthen topical authority.

Job Description

Responsibilities

Technical SEO Collaboration: Work closely with developers to troubleshoot indexation, crawlability, site speed, Core Web Vitals, schema markup, and other technical SEO enhancements.
Analyze Performance & Reporting: Monitor and analyze SEO performance using GA4, Google Search Console, Semrush, Ahrefs and Looker Studio. Translate data into insights, track progress toward KPIs, and proactively adjust strategies to continue growth over time.
Build High-Quality Links: Develop and implement link-building campaigns. From performing backlink analysis, opportunity identification, solicitation, and optimization, your expertise is pivotal in enhancing online presence.
Implement SEO Recommendations: Research and implement actionable SEO strategies that propel websites to the top of search engine rankings.
Optimize On-Site SEO & Landing Pages: Recommend and implement improvements to website architecture, internal linking, copy, and landing page experience to strengthen relevance, improve rankings, and increase organic conversions.
Collaborate with our Content Team: Partner closely with writers and content specialists to develop and execute content strategies that support SEO priorities, strengthen topical authority, and drive measurable organic growth.
Conduct Keyword Research: Stay ahead of the curve by conducting continuous keyword research. Identify new opportunities and expand upon the keyword portfolio to maintain a competitive edge.

Requirements

Bachelor’s degree in Marketing or a similar field
2+ years of proven SEO experience
2+ years of WordPress experience
Strong communication skills
Experience with GA4 and understanding of Core Web Vitals and site performance metrics
Experience with tools such as Google Tag Manager, Google Business Profile, Screaming Frog, Ahrefs, and implementing basic structured data/schema markup
Working knowledge of HTML, CSS, and JavaScript development and constraints
In-depth experience with website analytics tools (e.g., Google Analytics, Google Search Console, etc.)
Knowledge of ranking factors and search engine algorithms
Up to date with the latest trends and best practices in SEO
Interest in AI-driven search (SGE / AI citations) and willingness to learn how to optimize for emerging AI search experiences

Preferred

Experience in Healthcare, Home Services, and Dental sectors
Google Ads Certified
Bing Certified

Darwill

Marketing that Drives Results!Darwill is a third-generation, family-owned marketing company that has brought proven direct marketing solutions to clients of all sizes for the past 70 years. As a premier full-service provider, we offer omnichannel strategies, data, creative, production, and reporting solutions to improve your bottom line.Our services consistently provide data-driven results for client acquisition and retention through digital and direct marketing. We achieve excellent results for marketing professionals and business owners by providing ideas, workflow solutions, cutting-edge production technologies, and a seamless execution process. Our diverse product offering includes data acquisition, integrated marketing services, custom campaign design, production workflows, print production, direct mail solutions, fulfillment, and mailing services. Darwill produces and circulates over 600 million pieces of direct mail per year and is unmatched in our experience and learnings across industries.Start driving results with our custom omnichannel campaigns! Contact us today!708-236-4900info@darwill.comAwards:Chicago Tribune’s “2021 Top Workplace” in the Small Business CategoryTop Workplaces 2023 "Compensation and Benefits" AwardTop Workplaces 2023-2025 "Manufacturing Industry" Award

Founded in 1951

Hillside, Illinois, USA

214 employees (26 in marketing)

www.darwill.com