SEO Specialist

Florida, NY (Remote)

$70K/yr – $75K/yrMid Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own the AI first visibility stack for client SEO by shaping AEO/GEO/LLMO strategy, audits, and content structuring for trusted AI answers.

  • Own AEO strategy and audits across technical, onsite, content, and offsite to secure AI citations.
  • Structure content for AI extraction and implement Schema.org and entity signals to improve AI trust.
  • Monitor AI visibility and guide continuous optimization of content and citations across major answer engines.

Job Description

Responsibilities

  • Developing strategy (onsite, offsite, content, technical, & answer engine optimization)
  • Developing and owning your client's Answer Engine Optimization (AEO/GEO/LLMO) strategy — positioning client content to be discovered, trusted, and cited by AI answer engines such as ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude
  • Responsible for SEO and AEO audits of all types (technical, content, keyword, schema/structured data, entity, etc.)
  • In-depth understanding of technical SEO, including site speed optimization, hosting ramifications, HTML optimization, image optimization, minification, etc.
  • In-depth understanding of onsite SEO, including internal linking, page structure, URL structure, etc.
  • In-depth understanding of off-site SEO, including external linking, etc.
  • Structuring content for AI extraction , answer-first formatting, semantic/atomic chunking, Q&A headings, FAQ blocks, and concise machine-readable copy
  • Implementing structured data (Schema.org) such as FAQPage and other markup that supports retrieval and citation in AI answers
  • Entity-based optimization — building semantic relevance and consistent entity signals so AI systems can reconcile and trust the brand

Requirements

  • 7+ years of relevant digital agency experience
  • Bachelor's Degree
  • Demonstrated experience or strong working knowledge of AEO/GEO/LLMO and how AI answer engines surface and cite content
  • Outstanding internal and external communication skills
  • Work well in a fast-paced environment and be able to adapt to different types of inquiries
  • Be a fast, flexible, and effective problem solver
  • Analytical
  • Be proactive and self-motivated
  • Demonstrate the ability to work quickly and efficiently with various internal and external resources
  • Strong goal orientation and a love for seeing a project completed
  • Enthusiasm

Preferred

  • Familiarity with Retrieval-Augmented Generation (RAG) concepts and how AI systems chunk, retrieve, and synthesize content (a plus)
  • Experience in Paid Search in Google and Microsoft is a plus
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Bullseye Strategy

Bullseye Strategy is a digital marketing agency that helps companies harness the power of digital and emerging media to acquire new customers and grow their relationships with existing customers. We work with a wide array of clients from different industries including entertainment, technology, healthcare, consumer products, and e-commerce on business to consumer as well as business to business marketing initiatives.We are different. Because the founders have both worked at major media companies as well as in start-ups, we know what it takes to get things done in any company, large or small. Our clients range from pre-revenue, to mid-market, to publicly traded companies.We customize strategic, integrated digital marketing initiatives that may include Media Planning & Buying, Social Media Marketing, Partnership Marketing, Email Marketing, Mobile Marketing, Search Engine Optimization, Search Engine Marketing, Content Marketing and more. We take a holistic approach to marketing and believe every client has unique needs - there is no one-size fits all approach from our team. We believe in alignment with our clients and know that data tells the story. Exceptional results are the constant - the path to get there is specifically tailored to meet each of our business partner's unique goals.

Founded in 2009
Fort Lauderdale, Florida, USA
32 employees (17 in marketing)