SEO Specialist

District of Columbia, USA (Remote)

$75K/yr – $85K/yrMid Level5+ years expFull time

Posted 3 hrs ago

Job Description

Responsibilities

  • Conduct monthly technical SEO audits across the client's digital properties, identifying issues such as broken links, indexation errors, slow-loading pages, and content delivery problems.
  • Optimize content for generative/AI answer engines (e.g., Google AI Overviews, Perplexity, ChatGPT search, Copilot) by structuring content for extractability and monitoring how the client's content is surfaced or cited in AI-generated answers.
  • Coordinate organic SEO/GEO strategy with the media messaging team to align keyword targeting and messaging across paid search (SEM), programmatic advertising, and owned-channel content (websites, blogs, newsletters).
  • Include on-site search functionality as part of daily monitoring of key pages and functions, and support quarterly content certification reviews to ensure content stays accurate, relevant, and discoverable.
  • Perform page speed optimization, address Core Web Vitals gaps, and recommend enhancements to reduce load time and improve mobile responsiveness.
  • Maintain and optimize XML sitemaps, robots.txt configurations, and crawlability settings.
  • Implement schema markup (JSON-LD), structured metadata, and microdata patterns to improve search visibility and content classification.
  • Enhance internal linking strategies and ensure taxonomy alignment for improved information architecture.
  • Support voice-search readiness through structured content improvements and search-friendly page architecture.
  • Validate search behavior, indexing patterns, and crawl logs to improve visibility and user discoverability.

Requirements

  • Bachelor's degree (BA/BS) in Computer Science, Web Development, Information Technology, or a related field.
  • At least 5 years of experience performing technical SEO for enterprise websites, or equivalent combination of education and/or experience.
  • This position must hold an active Secret clearance or higher, in support of a federal government contract.
  • Experience conducting technical audits using tools such as Google Search Console, Screaming Frog, SEMrush, or equivalent.
  • Experience optimizing page speed, improving site structure, and applying schema markup.
  • Experience optimizing email/newsletter platforms (e.g., GovDelivery or similar) and subscription-based content for search visibility and discoverability.
  • Working knowledge of generative/AI search behavior (e.g., how Google AI Overviews, Bing Copilot, ChatGPT search, and Perplexity source and cite web content) and how to optimize content for LLM-based retrieval, in addition to traditional SEO tools.
  • Experience authoring structured content and FAQs for conversational and voice interfaces.
  • Understanding of search engine marketing (SEM) and paid media concepts
  • Experience collaborating with content, UX, and development teams on cross-functional SEO initiatives.

Preferred

  • Experience supporting federal, DoD, or large enterprise content ecosystems.
  • Familiarity with API-driven search services, metadata governance, and taxonomy standards.
  • Understanding of headless CMS or component-based content architectures.
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Bixal

An organization determined to improve people’s lives through human-centered strategies and transformative technologies. We deliver on this promise by partnering with leading federal agencies to conceive and create powerful data-driven customer experiences.

Founded in 2001
Fairfax, Virginia, USA
141 employees (32 in marketing)

Salaries

Posted range

$75K/yr – $85K/yr

Taken straight from the job posting.

See all Bixal salaries

Marketing Team

Marketing Team Size
25 (18% of company)
Median Tenure
8.6 years
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
16.6K
Traffic Source Mix
Search
18.1%
Direct
54.6%
Referral
8.7%
Social
17.1%
Paid
1.2%

Headcount Trend

Current headcount: ~141
Bixal logo

SEO Specialist

Bixal · District of Columbia, USA · Remote